Brandwave

How popular isBISSELL in search?

In August 2026, there were an estimated 506K branded searches for BISSELL worldwide which held steady over the last 11 months. BISSELL holds 50.2% estimated Share of Search among mop brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. BISSELL50.2%
  2. Swiffer24.4%
  3. Vileda16.4%
  4. Leifheit6%
  5. O-Cedar1.8%
  6. Beldray1.2%
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Which mop brands compete with BISSELL?

BISSELL against mop brands worldwide, by month

Share of Search by month for BISSELL, Swiffer, Vileda, Leifheit. The figures are in the table below the chart.

View monthly share of search table
MonthBISSELLSwifferViledaLeifheitO-CedarBeldray
Oct 202548.5%23.3%19%5.7%2.1%1.4%
Nov 202554.9%17.7%17.7%6.5%2%1.3%
Dec 202548.2%21.2%21.2%6.4%1.9%1%
Jan 202644.8%24.8%20.2%7.4%1.8%1%
Feb 202648.5%21%21%6.3%1.9%1.3%
Mar 202649.9%19.2%19.2%8.6%1.7%1.4%
Apr 202648.7%22%18.1%8.1%2%1.1%
May 202646.1%23.8%19.5%7.2%2.1%1.2%
Jun 202645.3%24.4%20%7.3%1.8%1.2%
Jul 202645.1%24.3%19.9%7.3%2.2%1.2%
Aug 202650.2%24.4%16.4%6%1.8%1.2%
Sep 2026——————

  1. 1.BISSELL

    50.2%

    Held 1st. 506K estimated branded searches, +35.7% vs prior month. Share +5.1 points.

  2. 2.Swiffer

    24.4%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  3. 3.Vileda

    16.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -3.6 points.

  4. 4.Leifheit

    6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.O-Cedar

    1.8%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.Beldray

    1.2%

    Held 6th. 12.1K estimated branded searches, +22.2% vs prior month. Share 0 points.

Compare search popularity between BISSELL and its closest rivals

How has branded search demand for BISSELL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BISSELL worldwide held steady, from 512K to 506K.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among mop brands worldwide increased from 48.5% to 50.2%.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among mop brands worldwide peaked at 54.9% in November 2025 and was lowest at 44.8% in January 2026.

How did search popularity change for mop brands worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among mop brands worldwide, from 45.1% to 50.2%.

  2. In August 2026, Vileda lost estimated Share of Search among mop brands worldwide, from 19.9% to 16.4%.

  3. In August 2026, Leifheit lost estimated Share of Search among mop brands worldwide, from 7.3% to 6%.

  4. Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.

  5. Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

Where does BISSELL compete?

BISSELL is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands3rd of 55.5%Show ranking
Car vacuum brands3rd of 65.5%Show ranking
Garment steamers2nd of 623.5%Show ranking
Steam mop brands2nd of 526.6%Show ranking
Carpet cleaner brands2nd of 528.4%Show ranking
Mop brands1st of 650.2%Shown above
Pet hair removers1st of 682.9%Show ranking

How is BISSELL measured?

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • bissell
  • bissell com
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

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How the Brand Demand Index is measured

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