BISSELL vs Hoover:Which is more popular by branded search?
In August 2026, BISSELL had more branded searches than Hoover among carpet cleaner brands worldwide. BISSELL was estimated to have 506K branded searches compared to Hoover’s 301K, and held a 28.4% Share of Search versus Hoover’s 16.9%. These are worldwide searches for English-language branded terms.
Follow BISSELL vs Hoover and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, BISSELL or Hoover?
Compare the carpet cleaner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for BISSELL, Hoover. The figures are in the table below the chart.
View monthly share of search table
| Month | Karcher | BISSELL | Hoover | Vax | Rug Doctor |
|---|---|---|---|---|---|
| Oct 2025 | 46.1% | 28.7% | 16.8% | 5.1% | 3.4% |
| Nov 2025 | 46.6% | 29.1% | 17.2% | 4.2% | 2.8% |
| Dec 2025 | 46.5% | 25.8% | 20.8% | 4.2% | 2.8% |
| Jan 2026 | 46.3% | 25% | 20.7% | 5.1% | 2.8% |
| Feb 2026 | 48.1% | 27.1% | 17.6% | 4.3% | 2.9% |
| Mar 2026 | 55.9% | 24% | 13.8% | 4.1% | 2.3% |
| Apr 2026 | 58.4% | 21.3% | 14.4% | 3.5% | 2.4% |
| May 2026 | 55.1% | 21.5% | 16.6% | 4.1% | 2.7% |
| Jun 2026 | 52% | 23.6% | 15.5% | 5.7% | 3.1% |
| Jul 2026 | 52.2% | 23.7% | 15.6% | 4.7% | 3.8% |
| Aug 2026 | 46.2% | 28.4% | 16.9% | 5.1% | 3.4% |
| Sep 2026 | — | — | — | — | — |
How has the BISSELL and Hoover comparison changed over the last 12 months?
3 findings
- BISSELL was ahead of Hoover in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among carpet cleaner brands worldwide moved from 28.7% to 28.4%, and its estimated monthly branded searches moved from 512K to 506K.
- Across the 11 months ending August 2026, Hoover’s estimated Share of Search among carpet cleaner brands worldwide moved from 16.8% to 16.9%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for carpet cleaner brands worldwide in August 2026?
2 changes
In August 2026, BISSELL gained estimated Share of Search among carpet cleaner brands worldwide, from 23.7% to 28.4%.
In August 2026, Hoover gained estimated Share of Search among carpet cleaner brands worldwide, from 15.6% to 16.9%.
How each brand is measured
Brandwave collects information about searches that people make online using BISSELL’s and Hoover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.