Brandwave

BISSELL vs Shark:Which is more popular?

In September 2026, BISSELL had more branded searches than Shark among carpet cleaner brands worldwide. BISSELL had about 368,000 branded searches, while Shark had 60,500. BISSELL made up 18% of all carpet cleaner brand searches we track, and Shark accounted for 3%. When we asked ChatGPT and Google AI Overviews about carpet cleaner brands, BISSELL appeared in all four answers and Shark in three. BISSELL was mentioned before Shark in three out of four answers.

Among carpet cleaner brands worldwide in September 2026

Who do people search for more?

BISSELL, about 6 searches for every 1 for Shark

BISSELL 368K searchesShark 60.5K searches

Who does AI mention more?

BISSELL, mentioned in every answer we collected

BISSELL in 4 of 4Shark in 3 of 4

Who does AI recommend more?

BISSELL, named ahead of Shark in 3 of 4 answers

BISSELL first in 3Shark first in 1

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Top carpet cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BISSELL appeared in all four answers. Shark was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. BISSELL was listed before Shark in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BISSELL1st
  2. Hoover2nd
  3. Shark2nd
  4. Rug Doctor4th
  5. Karcher–
  6. Tineco–
  7. Vax–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BISSELL4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hoover4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rug Doctor3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shark3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Karcher0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tineco0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vax0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about carpet cleaner brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is BISSELL or Shark more popular in search?

This chart shows how often people search Google for BISSELL and Shark by name. Each line represents a brand's share of searches for all seven carpet cleaner brands we track, month by month, from English-language searches worldwide.

BISSELL and Shark among carpet cleaner brands worldwide, by month

Share of searches by month for BISSELL, Shark. The figures are in the table below the chart.

View monthly share of searches table
MonthKarcherBISSELLTinecoHooverVaxRug DoctorShark
Oct 202535.9%16.1%19.6%14.9%7.2%3.6%2.6%
Nov 202533.1%14.9%27.2%13.5%6%2.9%2.4%
Dec 202535.1%12.9%23.5%17.1%5.7%3.1%2.6%
Jan 202635.1%12.8%23.4%17.1%6.4%3.1%2.1%
Feb 202639.6%14.5%17.7%15.8%6.5%3.5%2.4%
Mar 202647.4%14.3%14.3%13%5.9%2.8%2.4%
Apr 202650.6%12.5%12.5%13.9%5.6%3%2.1%
May 202647%11.6%14.2%15.7%5.8%3.4%2.3%
Jun 202641.4%12.4%18.5%14%7.6%3.6%2.5%
Jul 202642.8%12.8%15.7%14.9%7%4.3%2.6%
Aug 202637.4%16.7%16.7%15.5%6.9%4%2.8%
Sep 202632.9%18%18%16.7%7.4%4%3%

How has the BISSELL and Shark comparison changed over the last 12 months?

3 findings
  • BISSELL was ahead of Shark in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among carpet cleaner brands worldwide moved from 16.1% to 18%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Shark’s share of searches among carpet cleaner brands worldwide moved from 2.6% to 3%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for carpet cleaner brands worldwide in September 2026?

1 change
  1. In September 2026, BISSELL gained share of searches among carpet cleaner brands worldwide, from 16.7% to 18%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BISSELL’s and Shark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

1 branded search term

  • bissell

Shark

1 branded search term

  • shark carpet cleaner

How the Brand Demand Index is measured

Other head-to-heads among carpet cleaner brands

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