Brandwave

BISSELL vs Hoover:Which is searched more?

In September 2026, BISSELL had more branded searches than Hoover among carpet cleaner brands worldwide. BISSELL was estimated to have 551K branded searches compared to Hoover’s 342K, and held a 24.6% Share of Search versus Hoover’s 15.2%. These are worldwide searches for English-language branded terms.

Share of Search among carpet cleaner brands worldwide in September 2026Which is more popular in search, BISSELL or Hoover?
BISSELL24.6%551K searches
vs
Hoover15.2%342K searches

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Which is more popular in search, BISSELL or Hoover?

Compare the carpet cleaner brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BISSELL and Hoover among carpet cleaner brands worldwide, by month

Share of Search by month for BISSELL, Hoover. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherBISSELLTinecoHooverVaxRug Doctor
Oct 202536.7%20.8%18.4%14%6.7%3.4%
Nov 202533.6%19.5%25.7%12.8%5.7%2.7%
Dec 202535.8%18.1%21.9%16%5.4%2.9%
Jan 202635.7%17.6%21.9%16%6%2.9%
Feb 202640.1%20.3%16.2%14.4%5.9%3.1%
Mar 202649.6%18.2%12.8%11.7%5.3%2.5%
Apr 202651.9%16.6%11.3%12.5%5%2.7%
May 202648.2%16.5%12.8%14.2%5.2%3%
Jun 202642.9%17.1%16.9%12.8%6.9%3.3%
Jul 202644.2%17.6%14.3%13.6%6.4%3.9%
Aug 202638.6%21.3%15.6%14.4%6.4%3.7%
Sep 202633.3%24.6%16.4%15.2%6.7%3.7%

How has the BISSELL and Hoover comparison changed over the last 12 months?

  • BISSELL was ahead of Hoover in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BISSELL’s estimated Share of Search among carpet cleaner brands worldwide moved from 20.8% to 24.6%, and its estimated monthly branded searches moved from 510K to 551K.
  • Across the 12 months ending September 2026, Hoover’s estimated Share of Search among carpet cleaner brands worldwide moved from 14% to 15.2%, and its estimated monthly branded searches held steady at 342K.

How did search popularity change for carpet cleaner brands worldwide in September 2026?

  1. In September 2026, BISSELL gained estimated Share of Search among carpet cleaner brands worldwide, from 21.3% to 24.6%.

  2. In September 2026, Hoover gained estimated Share of Search among carpet cleaner brands worldwide, from 14.4% to 15.2%.

Other head-to-heads among carpet cleaner brands

How each brand is measured

Brandwave collects information about searches that people make online using BISSELL’s and Hoover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

4 branded search terms

  • bissell
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

Hoover

2 branded search terms

  • hoover
  • hoover carpet cleaner

How the Brand Demand Index is measured

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