Brandwave

How popular isBISSELL in search?

In August 2026, there were an estimated 506K branded searches for BISSELL worldwide which held steady over the last 11 months. BISSELL holds 28.4% estimated Share of Search among carpet cleaner brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Karcher46.2%
  2. BISSELL28.4%
  3. Hoover16.9%
  4. Vax5.1%
  5. Rug Doctor3.4%
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Which carpet cleaner brands compete with BISSELL?

BISSELL against carpet cleaner brands worldwide, by month

Share of Search by month for Karcher, BISSELL, Hoover, Vax, Rug Doctor. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherBISSELLHooverVaxRug Doctor
Oct 202546.1%28.7%16.8%5.1%3.4%
Nov 202546.6%29.1%17.2%4.2%2.8%
Dec 202546.5%25.8%20.8%4.2%2.8%
Jan 202646.3%25%20.7%5.1%2.8%
Feb 202648.1%27.1%17.6%4.3%2.9%
Mar 202655.9%24%13.8%4.1%2.3%
Apr 202658.4%21.3%14.4%3.5%2.4%
May 202655.1%21.5%16.6%4.1%2.7%
Jun 202652%23.6%15.5%5.7%3.1%
Jul 202652.2%23.7%15.6%4.7%3.8%
Aug 202646.2%28.4%16.9%5.1%3.4%
Sep 2026—————

  1. 1.Karcher

    46.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -6 points.

  2. 2.BISSELL

    28.4%

    Held 2nd. 506K estimated branded searches, +35.7% vs prior month. Share +4.8 points.

  3. 3.Hoover

    16.9%

    Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +1.3 points.

  4. 4.Vax

    5.1%

    Held 4th. 90.5K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  5. 5.Rug Doctor

    3.4%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

Compare search popularity between BISSELL and its closest rivals

How has branded search demand for BISSELL changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for BISSELL worldwide held steady, from 512K to 506K.
  • Across the 11 months ending August 2026, BISSELL’s estimated Share of Search among carpet cleaner brands worldwide peaked at 29.1% in November 2025 and was lowest at 21.3% in April 2026.

How did search popularity change for carpet cleaner brands worldwide in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among carpet cleaner brands worldwide, from 23.7% to 28.4%.

  2. In August 2026, Hoover gained estimated Share of Search among carpet cleaner brands worldwide, from 15.6% to 16.9%.

  3. In August 2026, Karcher lost estimated Share of Search among carpet cleaner brands worldwide, from 52.2% to 46.2%.

Where does BISSELL compete?

BISSELL is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Vacuum cleaner brands3rd of 55.5%Show ranking
Car vacuum brands3rd of 65.5%Show ranking
Garment steamers2nd of 623.5%Show ranking
Steam mop brands2nd of 526.6%Show ranking
Carpet cleaner brands2nd of 528.4%Shown above
Mop brands1st of 650.2%Show ranking
Pet hair removers1st of 682.9%Show ranking

How is BISSELL measured?

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • bissell
  • bissell com
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

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How the Brand Demand Index is measured

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