Brandwave

How popular isBISSELL?

In September 2026, people searched for BISSELL by name about 551,000 times worldwide, an 8% increase from the previous year. These searches made up 7.5% of all global wet dry vacuum brand searches, placing BISSELL fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about wet dry vacuum brands, BISSELL appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

BISSELL is the fifth most searched of 9 competitors and the third most recommended in AI answers.

  1. MilwaukeeShare of searches 37.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  2. RyobiShare of searches 15.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KarcherShare of searches 15.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. DeWaltShare of searches 13.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. BISSELLShare of searches 7.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top wet dry vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BISSELL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BISSELL is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Tineco2nd
  3. BISSELL3rd
  4. DeWalt4th
  5. Vacmaster5th
  6. Shop-Vac6th
  7. Karcher7th
  8. Milwaukee8th
  9. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tineco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vacmaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karcher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shop-Vac1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wet dry vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wet dry vacuum brands compete with BISSELL?

BISSELL against wet dry vacuum brands worldwide, by month

Share of searches by month for Milwaukee, Ryobi, Karcher, DeWalt, BISSELL, Tineco, Shop-Vac. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiKarcherDeWaltBISSELLTinecoShop-VacRIDGIDVacmaster
Oct 202540.4%13.2%16.2%12.1%6.6%8.1%2.4%0.6%0.33%
Nov 202533.8%15%16.2%12.4%6.8%12.4%2.5%0.61%0.33%
Dec 202538.4%14.2%15.4%14.1%5.2%9.4%2.3%0.69%0.31%
Jan 202635.4%14.4%17.4%13%5.8%10.6%2.1%0.78%0.35%
Feb 202637.6%12.8%18.8%13.8%6.2%7.6%2.3%0.68%0.3%
Mar 202631.8%15.5%24.7%11.7%6.4%6.4%2.3%0.7%0.31%
Apr 202632.3%16.7%24.5%11.9%5.3%5.3%2.9%0.72%0.32%
May 202634%18.1%21.1%12.5%4.6%5.6%3.1%0.75%0.34%
Jun 202634.6%19.1%17.6%12.7%4.7%7%3.1%0.77%0.42%
Jul 202637.3%16.8%19%11.2%5%6.1%3.4%0.82%0.45%
Aug 202635.2%15.9%17.6%12.9%7.1%7.1%3.2%0.78%0.35%
Sep 202637.1%15.2%15.2%13.7%7.5%7.5%2.7%0.82%0.37%

  1. 1.Milwaukee

    37.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Ryobi

    15.2%

    Moved from 3rd to 2nd. 751K estimated branded searches, -9% vs prior month. Share -0.6 points.

  3. 3.Karcher

    15.2%

    Moved from 2nd to 3rd. 747K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.DeWalt

    13.7%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.BISSELL

    7.5%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Tineco

    7.5%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Shop-Vac

    2.7%

    Held 7th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  8. 8.RIDGID

    0.82%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Vacmaster

    0.37%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BISSELL and its closest rivals

Every comparison with BISSELL

46 comparisons

How has branded search demand for BISSELL changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BISSELL worldwide rose from 510K to 551K.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among wet dry vacuum brands worldwide increased from 6.6% to 7.5%.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among wet dry vacuum brands worldwide peaked at 7.5% in September 2026 and was lowest at 4.6% in May 2026.
  • Across the 12 months ending September 2026, BISSELL rose from 6th to 5th among wet dry vacuum brands worldwide.

How did search popularity change for wet dry vacuum brands worldwide in September 2026?

6 changes

  1. In September 2026, Milwaukee gained share of searches among wet dry vacuum brands worldwide, from 35.2% to 37.1%.

  2. In September 2026, DeWalt gained share of searches among wet dry vacuum brands worldwide, from 12.9% to 13.7%.

  3. In September 2026, Karcher lost share of searches among wet dry vacuum brands worldwide, from 17.6% to 15.2%.

  4. In September 2026, Ryobi lost share of searches among wet dry vacuum brands worldwide, from 15.9% to 15.2%.

  5. BISSELL’s share of searches among wet dry vacuum brands worldwide has gained ground for 3 months in a row, from 4.7% to 7.5% in September 2026.

  6. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are BISSELL’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BISSELL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bissell
  • bissell crosswave
  • bissell vacuum
  • vacuum bissell

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How the Brand Demand Index is measured

Where does BISSELL compete?

BISSELL is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands5th of 94.4%Show ranking
Cordless vacuum brands6th of 104%Show ranking
Stick vacuum brands5th of 104.3%Show ranking
Handheld vacuum brands4th of 85.2%Show ranking
Pet vacuum brands2nd of 36.8%Show ranking
Wet dry vacuum brands5th of 97.5%Shown above
Carpet cleaner brands2nd of 718%Show ranking
Garment steamers2nd of 633.8%Show ranking
Steam mop brands1st of 635%Show ranking
Mop brands1st of 844.9%Show ranking
Car vacuum brands1st of 644.6%Show ranking
Mop vacuum brands1st of 347.2%Show ranking
Bagless canister vacuum brands1st of 556.2%Show ranking
Pet hair removers1st of 669.5%Show ranking
Mini vacuum brands1st of 489.9%Show ranking
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