Brandwave

How popular isRIDGID in search?

In September 2026, people searched for RIDGID by name about 41,400 times worldwide, a 21.3% increase from the previous year. These searches made up 0.82% of all global wet dry vacuum brand searches, placing RIDGID eighth out of nine brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Milwaukee37.1%
  2. Ryobi15.2%
  3. Karcher15.2%
  4. DeWalt13.7%
  5. BISSELL7.5%
  6. Tineco7.5%
  7. Shop-Vac2.7%
  8. RIDGID0.82%
  9. Vacmaster0.37%
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Which wet dry vacuum brands compete with RIDGID?

RIDGID against wet dry vacuum brands worldwide, by month

Share of searches by month for Milwaukee, Ryobi, Karcher, DeWalt, BISSELL, Tineco, Shop-Vac, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiKarcherDeWaltBISSELLTinecoShop-VacRIDGIDVacmaster
Oct 202540.4%13.2%16.2%12.1%6.6%8.1%2.4%0.6%0.33%
Nov 202533.8%15%16.2%12.4%6.8%12.4%2.5%0.61%0.33%
Dec 202538.4%14.2%15.4%14.1%5.2%9.4%2.3%0.69%0.31%
Jan 202635.4%14.4%17.4%13%5.8%10.6%2.1%0.78%0.35%
Feb 202637.6%12.8%18.8%13.8%6.2%7.6%2.3%0.68%0.3%
Mar 202631.8%15.5%24.7%11.7%6.4%6.4%2.3%0.7%0.31%
Apr 202632.3%16.7%24.5%11.9%5.3%5.3%2.9%0.72%0.32%
May 202634%18.1%21.1%12.5%4.6%5.6%3.1%0.75%0.34%
Jun 202634.6%19.1%17.6%12.7%4.7%7%3.1%0.77%0.42%
Jul 202637.3%16.8%19%11.2%5%6.1%3.4%0.82%0.45%
Aug 202635.2%15.9%17.6%12.9%7.1%7.1%3.2%0.78%0.35%
Sep 202637.1%15.2%15.2%13.7%7.5%7.5%2.7%0.82%0.37%

  1. 1.Milwaukee

    37.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Ryobi

    15.2%

    Moved from 3rd to 2nd. 751K estimated branded searches, -9% vs prior month. Share -0.6 points.

  3. 3.Karcher

    15.2%

    Moved from 2nd to 3rd. 747K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  4. 4.DeWalt

    13.7%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.BISSELL

    7.5%

    Held 5th. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Tineco

    7.5%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share +0.4 points.

  7. 7.Shop-Vac

    2.7%

    Held 7th. 135K estimated branded searches, -18.2% vs prior month. Share -0.4 points.

  8. 8.RIDGID

    0.82%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Vacmaster

    0.37%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between RIDGID and its closest rivals

Every comparison with RIDGID

46 comparisons

How has branded search demand for RIDGID changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RIDGID worldwide rose from 34.1K to 41.4K.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among wet dry vacuum brands worldwide held steady, from 0.6% to 0.82%.

How did search popularity change for wet dry vacuum brands worldwide in September 2026?

6 changes

  1. In September 2026, Milwaukee gained share of searches among wet dry vacuum brands worldwide, from 35.2% to 37.1%.

  2. In September 2026, DeWalt gained share of searches among wet dry vacuum brands worldwide, from 12.9% to 13.7%.

  3. In September 2026, Karcher lost share of searches among wet dry vacuum brands worldwide, from 17.6% to 15.2%.

  4. In September 2026, Ryobi lost share of searches among wet dry vacuum brands worldwide, from 15.9% to 15.2%.

  5. BISSELL’s share of searches among wet dry vacuum brands worldwide has gained ground for 3 months in a row, from 4.7% to 7.5% in September 2026.

  6. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are RIDGID’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RIDGID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ridgid inspection camera
  • ridgid tools

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How the Brand Demand Index is measured

Where does RIDGID compete?

RIDGID is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wet dry vacuum brands8th of 90.82%Shown above
Power tool brands6th of 70.89%Show ranking
Saw stand brands6th of 80.94%Show ranking
Cordless roofing nailer brands5th of 70.95%Show ranking
Pipe cutter brands6th of 81%Show ranking
PEX crimper brands5th of 51.2%Show ranking
PVC cutter brands5th of 61.4%Show ranking
Tubing cutter brands4th of 41.5%Show ranking
Cordless pipe threader brands3rd of 31.6%Show ranking
Pipe wrench brands5th of 61.8%Show ranking
Industrial vacuums6th of 62%Show ranking
Wet tile saw brands5th of 72%Show ranking
Drain snake brands3rd of 52%Show ranking
Pipe bender brands2nd of 42.1%Show ranking
Bolt cutters brands5th of 72.9%Show ranking
Oscillating sander brands3rd of 73.8%Show ranking
Pancake compressor brands3rd of 34%Show ranking
Bench vise brands2nd of 711.1%Show ranking
Spindle sander brands1st of 548.7%Show ranking
Inspection camera brands6th of 61.4%Show ranking
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