How popular isRIDGID in search?
In September 2026, there were an estimated 40.5K branded searches for RIDGID worldwide which is up 22.4% over the last 12 months. RIDGID holds 11.3% estimated Share of Search among bench vise brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bench vise brands compete with RIDGID?
Share of Search by month for Craftsman, RIDGID, Bessey. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | RIDGID | Bessey | Irwin | Wilton |
|---|---|---|---|---|---|
| Oct 2025 | 82.1% | 11% | 4% | 2.2% | 0.63% |
| Nov 2025 | 80.4% | 13.2% | 4% | 1.8% | 0.62% |
| Dec 2025 | 83.4% | 11.2% | 3.4% | 1.5% | 0.53% |
| Jan 2026 | 83.3% | 11.2% | 3.3% | 1.5% | 0.66% |
| Feb 2026 | 87.5% | 7.9% | 2.9% | 1.3% | 0.45% |
| Mar 2026 | 88.3% | 7.9% | 2.4% | 1.1% | 0.37% |
| Apr 2026 | 86% | 9.5% | 2.8% | 1.3% | 0.44% |
| May 2026 | 86.4% | 9.5% | 2.3% | 1.3% | 0.45% |
| Jun 2026 | 86.6% | 9.5% | 2.3% | 1% | 0.45% |
| Jul 2026 | 87.1% | 9.6% | 1.9% | 1% | 0.38% |
| Aug 2026 | 87% | 9.6% | 1.9% | 1% | 0.45% |
| Sep 2026 | 84.2% | 11.3% | 2.8% | 1.2% | 0.45% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.2% | 301K | -18.2% | -2.8 points | |
| 2, held 2nd | 11.3% | 40.5K | 0% | +1.8 points | |
| 3, held 3rd | 2.8% | 9.9K | +22.2% | +0.9 points | |
| 4, held 4th | 1.2% | 4.4K | 0% | +0.2 points | |
| 5, held 5th | 0.45% | 1.6K | -15.8% | 0 points |
84.2%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -2.8 points.
2.
RIDGID11.3%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.8 points.
3.Bessey
2.8%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
4.
Irwin
1.2%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Wilton0.45%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
Compare search popularity between RIDGID and its closest rivals
Every comparison with RIDGID
23 comparisons
- Bosch vs RIDGID
- DeWalt vs RIDGID
- Kobalt vs RIDGID
- Makita vs RIDGID
- Milwaukee vs RIDGID
- RIDGID vs Ryobi
- Bahco vs RIDGID
- Craftsman vs RIDGID
- Crescent vs RIDGID
- Festool vs RIDGID
- Karcher vs RIDGID
- Knipex vs RIDGID
- Lenox vs RIDGID
- Nilfisk vs RIDGID
- RIDGID vs Roto-Rooter
- RIDGID vs Shop-Vac
- Grizzly vs RIDGID
- Circular vs RIDGID
- Bessey vs RIDGID
- Jet vs RIDGID
- Irwin vs RIDGID
- RIDGID vs Wilton
- RIDGID vs Triton
How has branded search demand for RIDGID changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for RIDGID worldwide rose from 33.1K to 40.5K.
- Across the 12 months ending September 2026, RIDGID’s estimated Share of Search among bench vise brands worldwide peaked at 13.2% in November 2025 and was lowest at 7.9% in February 2026.
How did search popularity change for bench vise brands worldwide in September 2026?
5 changes
In September 2026, RIDGID gained estimated Share of Search among bench vise brands worldwide, from 9.6% to 11.3%.
In September 2026, Bessey gained estimated Share of Search among bench vise brands worldwide, from 1.9% to 2.8%.
In September 2026, Craftsman lost estimated Share of Search among bench vise brands worldwide, from 87% to 84.2%.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Wilton worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Where does RIDGID compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Saw stand brands | 7th of 8 | 0.87% | Show ranking |
| PEX crimper brands | 4th of 4 | 1.2% | Show ranking |
| PVC cutter brands | 5th of 5 | 1.4% | Show ranking |
| Tubing cutter brands | 4th of 4 | 1.5% | Show ranking |
| Cordless pipe threader brands | 3rd of 3 | 1.6% | Show ranking |
| Cordless roofing nailer brands | 4th of 4 | 1.6% | Show ranking |
| Industrial vacuums | 6th of 6 | 1.8% | Show ranking |
| Pipe wrench brands | 5th of 6 | 1.8% | Show ranking |
| Drain snake brands | 3rd of 3 | 2% | Show ranking |
| Pipe bender brands | 2nd of 3 | 2.2% | Show ranking |
| Wet tile saw brands | 4th of 4 | 2.5% | Show ranking |
| Oscillating sander brands | 3rd of 6 | 3.4% | Show ranking |
| Pancake compressor brands | 3rd of 3 | 4% | Show ranking |
| Bench vise brands | 2nd of 5 | 11.3% | Shown above |
| Spindle sander brands | 1st of 4 | 50.4% | Show ranking |
How is RIDGID measured?
Brandwave collects information about searches that people make online using RIDGID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ridgid tools
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Is RIDGID your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.