Brandwave

Kobalt vs RIDGID:Which is searched more?

In September 2026, Kobalt had more branded searches than RIDGID among saw stand brands worldwide. Kobalt was estimated to have 90.5K branded searches compared to RIDGID’s 40.5K, and held a 2.1% Share of Search versus RIDGID’s 0.94%. These are worldwide searches for English-language branded terms.

Share of Search among saw stand brands worldwide in September 2026Which is more popular in search, Kobalt or RIDGID?
Kobalt2.1%90.5K searches
vs
RIDGID0.94%40.5K searches

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Which is more popular in search, Kobalt or RIDGID?

Compare the saw stand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kobalt and RIDGID among saw stand brands worldwide, by month

Share of Search by month for Kobalt, RIDGID. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltRyobiKobaltRIDGIDCircularBosch
Oct 202544.1%27.6%13.2%12.6%1.8%0.65%0.01%<0.01%
Nov 202540.3%25.7%14.8%16.5%2%0.73%0.01%<0.01%
Dec 202543.5%23%16%14.6%2.1%0.79%0.01%<0.01%
Jan 202642.5%22.8%15.6%15.9%2.1%0.94%0.01%<0.01%
Feb 202644.3%23.3%16.3%13.5%1.8%0.8%0.01%<0.01%
Mar 202640%25.3%14.7%17.1%2%0.88%0.02%<0.01%
Apr 202641.6%22.3%15.3%17.8%2.1%0.92%0.02%<0.01%
May 202641%22.2%15.1%18.8%2%0.91%0.02%<0.01%
Jun 202640.8%22.1%15%19.5%1.6%0.9%0.02%<0.01%
Jul 202645.5%20.2%13.7%17.8%1.8%1%0.02%<0.01%
Aug 202642.1%22.9%15.5%16.5%2.1%0.93%0.02%<0.01%
Sep 202642.6%23.4%15.7%15.4%2.1%0.94%0.02%<0.01%

How has the Kobalt and RIDGID comparison changed over the last 12 months?

  • Kobalt was ahead of RIDGID in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among saw stand brands worldwide moved from 1.8% to 2.1%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, RIDGID’s estimated Share of Search among saw stand brands worldwide moved from 0.65% to 0.94%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for saw stand brands worldwide in September 2026?

  1. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

Other head-to-heads among saw stand brands

How each brand is measured

Brandwave collects information about searches that people make online using Kobalt’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kobalt

1 branded search term

  • kobalt

RIDGID

1 branded search term

  • ridgid tools

How the Brand Demand Index is measured

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