Exact vs RIDGID:Which is more popular?
In September 2026, RIDGID had more branded searches than Exact among pipe cutter brands worldwide. RIDGID had about 40,500 branded searches, while Exact had 320. RIDGID made up 1% of all pipe cutter brand searches we track, and Exact accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about pipe cutter brands, RIDGID appeared in three of the five answers and Exact in none.
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Top pipe cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RIDGID was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Exact did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
RIDGID3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Rothenberger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lenox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Exact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pipe cutter brands
5 answers
Asked ChatGPT
“Which pipe cutter brand should I buy?”
Asked ChatGPT
“What are the best pipe cutter brands?”
Asked ChatGPT
“What's the best pipe cutter brand for clean straight cuts?”
Searched Google, AI Overview
“pipe cutter for copper”
Searched Google, AI Overview
“pipe cutter for steel”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Exact or RIDGID more popular in search?
This chart shows how often people search Google for Exact and RIDGID by name. Each line represents a brand's share of searches for all eight pipe cutter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for RIDGID, Exact. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Makita | DeWalt | Knipex | Lenox | RIDGID | Rothenberger | Exact |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.1% | 29.5% | 14.1% | 4.2% | 3.5% | 0.7% | 0.85% | <0.01% |
| Nov 2025 | 45% | 28.8% | 16.5% | 4% | 4% | 0.81% | 0.81% | <0.01% |
| Dec 2025 | 46.9% | 24.8% | 17.2% | 4.2% | 5.2% | 0.85% | 0.85% | <0.01% |
| Jan 2026 | 46.5% | 25% | 17.1% | 5.1% | 4.2% | 1% | 1% | <0.01% |
| Feb 2026 | 47.5% | 25% | 17.5% | 5.2% | 2.9% | 0.86% | 1.1% | <0.01% |
| Mar 2026 | 44.9% | 28.4% | 16.5% | 4.9% | 3.3% | 0.99% | 0.99% | <0.01% |
| Apr 2026 | 47.2% | 25.3% | 17.4% | 5.2% | 2.8% | 1% | 1% | 0.01% |
| May 2026 | 47.3% | 25.7% | 17.4% | 4.3% | 3.5% | 1% | 0.86% | 0.01% |
| Jun 2026 | 47.3% | 25.7% | 17.4% | 4.3% | 3.5% | 1% | 0.86% | <0.01% |
| Jul 2026 | 51.3% | 22.8% | 15.4% | 4.6% | 3.8% | 1.1% | 0.93% | <0.01% |
| Aug 2026 | 46.8% | 25.4% | 17.2% | 5.1% | 3.5% | 1% | 0.85% | <0.01% |
| Sep 2026 | 46.7% | 25.6% | 17.2% | 5.1% | 3.4% | 1% | 0.84% | <0.01% |
How has the Exact and RIDGID comparison changed over the last 12 months?
3 findings
- RIDGID was ahead of Exact in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Exact’s share of searches among pipe cutter brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 210 to 320.
- Across the 12 months ending September 2026, RIDGID’s share of searches among pipe cutter brands worldwide moved from 0.7% to 1%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for pipe cutter brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Exact’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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