Brandwave

How popular isRIDGID?

In September 2026, people searched for RIDGID by name about 41,400 times worldwide, a 21.3% increase from the previous year. These searches made up 1% of all global pipe cutter brand searches, placing RIDGID sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about pipe cutter brands, RIDGID appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

RIDGID is the sixth most searched of 8 competitors and the most recommended in AI answers.

  1. MilwaukeeShare of searches 46.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. MakitaShare of searches 25.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. DeWaltShare of searches 17.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. KnipexShare of searches 5.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. RIDGIDShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top pipe cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RIDGID was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. RIDGID is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Milwaukee2nd
  3. Rothenberger3rd
  4. Knipex4th
  5. DeWalt5th
  6. Makita–
  7. Lenox–
  8. Exact–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RIDGID3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Knipex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rothenberger2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lenox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Exact0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pipe cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which pipe cutter brands compete with RIDGID?

RIDGID against pipe cutter brands worldwide, by month

Share of searches by month for Milwaukee, Makita, DeWalt, Knipex, Lenox, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaDeWaltKnipexLenoxRIDGIDRothenbergerExact
Oct 202547.1%29.5%14.1%4.2%3.5%0.7%0.85%<0.01%
Nov 202545%28.8%16.5%4%4%0.81%0.81%<0.01%
Dec 202546.9%24.8%17.2%4.2%5.2%0.85%0.85%<0.01%
Jan 202646.5%25%17.1%5.1%4.2%1%1%<0.01%
Feb 202647.5%25%17.5%5.2%2.9%0.86%1.1%<0.01%
Mar 202644.9%28.4%16.5%4.9%3.3%0.99%0.99%<0.01%
Apr 202647.2%25.3%17.4%5.2%2.8%1%1%0.01%
May 202647.3%25.7%17.4%4.3%3.5%1%0.86%0.01%
Jun 202647.3%25.7%17.4%4.3%3.5%1%0.86%<0.01%
Jul 202651.3%22.8%15.4%4.6%3.8%1.1%0.93%<0.01%
Aug 202646.8%25.4%17.2%5.1%3.5%1%0.85%<0.01%
Sep 202646.7%25.6%17.2%5.1%3.4%1%0.84%<0.01%

  1. 1.Milwaukee

    46.7%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Makita

    25.6%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  3. 3.DeWalt

    17.2%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Knipex

    5.1%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Lenox

    3.4%

    Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.RIDGID

    1%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Rothenberger

    0.84%

    Held 7th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Exact

    <0.01%

    Held 8th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare popularity between RIDGID and its closest rivals

Every comparison with RIDGID

46 comparisons

How has branded search demand for RIDGID changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RIDGID worldwide rose from 34.1K to 41.4K.
  • Across the 12 months ending September 2026, RIDGID rose from 7th to 6th among pipe cutter brands worldwide.

How did search popularity change for pipe cutter brands worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for Exact worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  2. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  3. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  4. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  5. Estimated monthly branded searches for Rothenberger worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  6. Estimated monthly branded searches for Lenox worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are RIDGID’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RIDGID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ridgid inspection camera
  • ridgid tools

Do you work for RIDGID? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does RIDGID compete?

RIDGID is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wet dry vacuum brands8th of 90.82%Show ranking
Power tool brands6th of 70.89%Show ranking
Saw stand brands6th of 80.94%Show ranking
Cordless roofing nailer brands5th of 70.95%Show ranking
Pipe cutter brands6th of 81%Shown above
PEX crimper brands5th of 51.2%Show ranking
PVC cutter brands5th of 61.4%Show ranking
Tubing cutter brands4th of 41.5%Show ranking
Cordless pipe threader brands3rd of 31.6%Show ranking
Pipe wrench brands5th of 61.8%Show ranking
Industrial vacuums6th of 62%Show ranking
Wet tile saw brands5th of 72%Show ranking
Drain snake brands3rd of 52%Show ranking
Pipe bender brands2nd of 42.1%Show ranking
Bolt cutters brands5th of 72.9%Show ranking
Oscillating sander brands3rd of 73.8%Show ranking
Pancake compressor brands3rd of 34%Show ranking
Bench vise brands2nd of 711.1%Show ranking
Spindle sander brands1st of 548.7%Show ranking
Inspection camera brands6th of 61.4%Show ranking
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