Brandwave

BISSELL vs RIDGID:Which is more popular?

In September 2026, BISSELL had more branded searches than RIDGID among wet dry vacuum brands worldwide. BISSELL had about 368,000 branded searches, while RIDGID had 40,500. BISSELL made up 7.5% of all wet dry vacuum brand searches we track, and RIDGID accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about wet dry vacuum brands, RIDGID appeared in four of the five answers and BISSELL in three. BISSELL and RIDGID were each mentioned first in two of the four answers.

Among wet dry vacuum brands worldwide in September 2026

Who do people search for more?

BISSELL, about 9 searches for every 1 for RIDGID

BISSELL 368K searchesRIDGID 40.5K searches

Who does AI mention more?

RIDGID, mentioned in 4 of 5 answers, BISSELL in 3

RIDGID in 4 of 5BISSELL in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

BISSELL first in 2RIDGID first in 2

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Top wet dry vacuum brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RIDGID was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BISSELL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BISSELL and RIDGID were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Tineco2nd
  3. BISSELL3rd
  4. DeWalt4th
  5. Vacmaster5th
  6. Shop-Vac6th
  7. Karcher7th
  8. Milwaukee8th
  9. Ryobi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tineco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vacmaster3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Karcher1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shop-Vac1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wet dry vacuum brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is BISSELL or RIDGID more popular in search?

This chart shows how often people search Google for BISSELL and RIDGID by name. Each line represents a brand's share of searches for all nine wet dry vacuum brands we track, month by month, from English-language searches worldwide.

BISSELL and RIDGID among wet dry vacuum brands worldwide, by month

Share of searches by month for BISSELL, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeRyobiKarcherDeWaltBISSELLTinecoShop-VacRIDGIDVacmaster
Oct 202540.4%13.2%16.2%12.1%6.6%8.1%2.4%0.6%0.33%
Nov 202533.8%15%16.2%12.4%6.8%12.4%2.5%0.61%0.33%
Dec 202538.4%14.2%15.4%14.1%5.2%9.4%2.3%0.69%0.31%
Jan 202635.4%14.4%17.4%13%5.8%10.6%2.1%0.78%0.35%
Feb 202637.6%12.8%18.8%13.8%6.2%7.6%2.3%0.68%0.3%
Mar 202631.8%15.5%24.7%11.7%6.4%6.4%2.3%0.7%0.31%
Apr 202632.3%16.7%24.5%11.9%5.3%5.3%2.9%0.72%0.32%
May 202634%18.1%21.1%12.5%4.6%5.6%3.1%0.75%0.34%
Jun 202634.6%19.1%17.6%12.7%4.7%7%3.1%0.77%0.42%
Jul 202637.3%16.8%19%11.2%5%6.1%3.4%0.82%0.45%
Aug 202635.2%15.9%17.6%12.9%7.1%7.1%3.2%0.78%0.35%
Sep 202637.1%15.2%15.2%13.7%7.5%7.5%2.7%0.82%0.37%

How has the BISSELL and RIDGID comparison changed over the last 12 months?

3 findings
  • BISSELL was ahead of RIDGID in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BISSELL’s share of searches among wet dry vacuum brands worldwide moved from 6.6% to 7.5%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among wet dry vacuum brands worldwide moved from 0.6% to 0.82%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for wet dry vacuum brands worldwide in September 2026?

2 changes
  1. BISSELL’s share of searches among wet dry vacuum brands worldwide has gained ground for 3 months in a row, from 4.7% to 7.5% in September 2026.

  2. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BISSELL’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

1 branded search term

  • bissell

RIDGID

1 branded search term

  • ridgid tools

How the Brand Demand Index is measured

Other head-to-heads among wet dry vacuum brands

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