How popular isRIDGID in search?
In September 2026, people searched for RIDGID by name about 41,400 times worldwide, a 21.3% increase from the previous year. These searches made up 2.9% of all global bolt cutters brand searches, placing RIDGID fifth out of seven brands. These are worldwide searches for English-language branded terms.
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Which bolt cutters brands compete with RIDGID?
Share of searches by month for DeWalt, Craftsman, Knipex, Fiskars, RIDGID. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Craftsman | Knipex | Fiskars | RIDGID | Irwin | Crescent |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51% | 18.7% | 15.2% | 12% | 2.5% | 0.5% | 0.03% |
| Nov 2025 | 54.8% | 16.4% | 13.4% | 12.4% | 2.7% | 0.36% | 0.03% |
| Dec 2025 | 53.6% | 19.6% | 13.1% | 10.7% | 2.6% | 0.35% | 0.05% |
| Jan 2026 | 48.7% | 21.8% | 14.6% | 11.6% | 2.9% | 0.39% | 0.03% |
| Feb 2026 | 47% | 25.7% | 14% | 10.6% | 2.3% | 0.38% | 0.03% |
| Mar 2026 | 43.1% | 28.8% | 12.9% | 12.2% | 2.6% | 0.35% | 0.03% |
| Apr 2026 | 45% | 24.6% | 13.4% | 13.8% | 2.7% | 0.36% | 0.03% |
| May 2026 | 45.8% | 25.1% | 11.2% | 14.7% | 2.8% | 0.37% | 0.03% |
| Jun 2026 | 47.4% | 25.9% | 11.6% | 11.8% | 2.9% | 0.31% | 0.02% |
| Jul 2026 | 42% | 28.1% | 12.6% | 13.8% | 3.1% | 0.34% | 0.04% |
| Aug 2026 | 45.6% | 24.9% | 13.6% | 12.7% | 2.7% | 0.3% | 0.05% |
| Sep 2026 | 48.5% | 21.7% | 14.5% | 12% | 2.9% | 0.32% | 0.04% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.5% | 673K | 0% | +2.9 points | |
| 2, held 2nd | 21.7% | 301K | -18.2% | -3.3 points | |
| 3, held 3rd | 14.5% | 201K | 0% | +0.9 points | |
| 4, held 4th | 12% | 167K | -10.9% | -0.7 points | |
| 5, held 5th | 2.9% | 40.5K | 0% | +0.2 points | |
| 6, held 6th | 0.32% | 4.4K | 0% | 0 points | |
| 7, held 7th | 0.04% | 590 | -18.1% | 0 points |
1.
DeWalt48.5%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.9 points.
21.7%
Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.3 points.
3.
Knipex14.5%
Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.
Fiskars12%
Held 4th. 167K estimated branded searches, -10.9% vs prior month. Share -0.7 points.
5.
RIDGID2.9%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
6.
Irwin0.32%
Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Crescent0.04%
Held 7th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between RIDGID and its closest rivals
Every comparison with RIDGID
46 comparisons
- Kobalt vs RIDGID
- Bahco vs RIDGID
- BISSELL vs RIDGID
- Crescent vs RIDGID
- DeWalt vs RIDGID
- Festool vs RIDGID
- Karcher vs RIDGID
- Knipex vs RIDGID
- Lenox vs RIDGID
- Makita vs RIDGID
- Milwaukee vs RIDGID
- Nilfisk vs RIDGID
- RIDGID vs Roto-Rooter
- RIDGID vs Rubi
- RIDGID vs Ryobi
- RIDGID vs Shop-Vac
- RIDGID vs Tineco
- Craftsman vs RIDGID
- Fiskars vs RIDGID
- IWISS vs RIDGID
- Grizzly vs RIDGID
- RIDGID vs Rothenberger
- Metabo HPT vs RIDGID
- Paslode vs RIDGID
- RIDGID vs Vacmaster
- Greenlee vs RIDGID
- Husky vs RIDGID
- Bessey vs RIDGID
- RIDGID vs Wilton
- Jet vs RIDGID
- Irwin vs RIDGID
- Bosch vs RIDGID
- Montolit vs RIDGID
- RIDGID vs WEN
- General Pipe Cleaners vs RIDGID
- RIDGID vs Triton
- Depstech vs RIDGID
- FLIR vs RIDGID
- RIDGID vs Seek Thermal
- RIDGID vs Teslong
- Circular vs RIDGID
- RIDGID vs Yost
- HEUER vs RIDGID
- MK Diamond vs RIDGID
- Exact vs RIDGID
- Cobra Products vs RIDGID
How has branded search demand for RIDGID changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for RIDGID worldwide rose from 34.1K to 41.4K.
- Across the 12 months ending September 2026, RIDGID’s share of searches among bolt cutters brands worldwide held steady, from 2.5% to 2.9%.
How did search popularity change for bolt cutters brands worldwide in September 2026?
6 changes
In September 2026, DeWalt gained share of searches among bolt cutters brands worldwide, from 45.6% to 48.5%.
In September 2026, Knipex gained share of searches among bolt cutters brands worldwide, from 13.6% to 14.5%.
In September 2026, Craftsman lost share of searches among bolt cutters brands worldwide, from 24.9% to 21.7%.
In September 2026, Fiskars lost share of searches among bolt cutters brands worldwide, from 12.7% to 12%.
Estimated monthly branded searches for Crescent worldwide rose 51.3% over 12 measured months, from 390 to 590 in September 2026.
Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How are RIDGID’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using RIDGID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ridgid inspection camera
- ridgid tools
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Where does RIDGID compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Wet dry vacuum brands | 8th of 9 | 0.82% | Show ranking |
| Power tool brands | 6th of 7 | 0.89% | Show ranking |
| Saw stand brands | 6th of 8 | 0.94% | Show ranking |
| Cordless roofing nailer brands | 5th of 7 | 0.95% | Show ranking |
| Pipe cutter brands | 6th of 8 | 1% | Show ranking |
| PEX crimper brands | 5th of 5 | 1.2% | Show ranking |
| PVC cutter brands | 5th of 6 | 1.4% | Show ranking |
| Tubing cutter brands | 4th of 4 | 1.5% | Show ranking |
| Cordless pipe threader brands | 3rd of 3 | 1.6% | Show ranking |
| Pipe wrench brands | 5th of 6 | 1.8% | Show ranking |
| Industrial vacuums | 6th of 6 | 2% | Show ranking |
| Wet tile saw brands | 5th of 7 | 2% | Show ranking |
| Drain snake brands | 3rd of 5 | 2% | Show ranking |
| Pipe bender brands | 2nd of 4 | 2.1% | Show ranking |
| Bolt cutters brands | 5th of 7 | 2.9% | Shown above |
| Oscillating sander brands | 3rd of 7 | 3.8% | Show ranking |
| Pancake compressor brands | 3rd of 3 | 4% | Show ranking |
| Bench vise brands | 2nd of 7 | 11.1% | Show ranking |
| Spindle sander brands | 1st of 5 | 48.7% | Show ranking |
| Inspection camera brands | 6th of 6 | 1.4% | Show ranking |
Is RIDGID your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.