Brandwave

How popular isRIDGID in search?

In August 2026, there were an estimated 40.5K branded searches for RIDGID worldwide which is up 22.4% over the last 11 months. RIDGID holds 1.9% estimated Share of Search among industrial vacuums worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Karcher38.7%
  2. Makita38.7%
  3. Festool9.5%
  4. Shop-Vac7.8%
  5. Nilfisk3.5%
  6. RIDGID1.9%
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Which industrial vacuums compete with RIDGID?

RIDGID against industrial vacuums worldwide, by month

Share of Search by month for Karcher, Makita, Festool, Shop-Vac, Nilfisk, RIDGID. The figures are in the table below the chart.

View monthly share of search table
MonthKarcherMakitaFestoolShop-VacNilfiskRIDGID
Oct 202531.6%46.9%11.6%5.2%3.5%1.3%
Nov 202535.7%43.6%10.7%5.9%2.6%1.4%
Dec 202535.5%43.1%10.6%5.8%3.2%1.7%
Jan 202638.6%38.6%11.5%5.2%4.2%1.9%
Feb 202638.7%38.7%11.6%5.2%4.3%1.6%
Mar 202643.5%35.6%10.7%4.8%3.9%1.4%
Apr 202646.8%31.6%9.4%6.3%4.2%1.6%
May 202642.3%34.8%10.4%7%3.8%1.7%
Jun 202637.9%37.9%11.3%7.6%3.4%1.9%
Jul 202641.6%34.1%10.2%8.3%3.7%2%
Aug 202638.7%38.7%9.5%7.8%3.5%1.9%
Sep 2026——————
  1. 1.Karcher

    38.7%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Makita

    38.7%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +4.7 points.

  3. 3.Festool

    9.5%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Shop-Vac

    7.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Nilfisk

    3.5%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.RIDGID

    1.9%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between RIDGID and its closest rivals

How has branded search demand for RIDGID changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for RIDGID worldwide rose from 33.1K to 40.5K.
  • Across the 11 months ending August 2026, RIDGID’s estimated Share of Search among industrial vacuums worldwide increased from 1.3% to 1.9%.

How did search popularity change for industrial vacuums worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among industrial vacuums worldwide, from 34.1% to 38.7%.

  2. In August 2026, Karcher lost estimated Share of Search among industrial vacuums worldwide, from 41.6% to 38.7%.

  3. In August 2026, Festool lost estimated Share of Search among industrial vacuums worldwide, from 10.2% to 9.5%.

  4. In August 2026, Shop-Vac lost estimated Share of Search among industrial vacuums worldwide, from 8.3% to 7.8%.

  5. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  6. Estimated monthly branded searches for Nilfisk worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How is RIDGID measured?

Brandwave collects information about searches that people make online using RIDGID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ridgid tools

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How the Brand Demand Index is measured

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Is RIDGID your brand?

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