Brandwave

How popular isRIDGID?

In September 2026, people searched for RIDGID by name about 41,400 times worldwide, a 21.3% increase from the previous year. These searches made up 0.89% of all global power tool brand searches, placing RIDGID sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about power tool brands, RIDGID did not appear in any of the answers.

Search and AI answers in September 2026

RIDGID is the sixth most searched of 7 competitors and not listed in any AI answer.

  1. MilwaukeeShare of searches 40.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. MakitaShare of searches 22.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. RyobiShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. DeWaltShare of searches 14.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. RIDGIDShare of searches 0.89%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top power tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RIDGID did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. DeWalt2nd
  3. Ryobi3rd
  4. Makita4th
  5. Bosch5th
  6. Festool–
  7. RIDGID–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Milwaukee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RIDGID0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which power tool brands compete with RIDGID?

RIDGID against power tool brands worldwide, by month

Share of searches by month for Milwaukee, Makita, Ryobi, DeWalt, Festool, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthMilwaukeeMakitaRyobiDeWaltFestoolRIDGIDBosch
Oct 202541.6%26.1%13.6%12.5%5.6%0.61%0.09%
Nov 202538.4%24.5%17%14.1%5.2%0.69%0.09%
Dec 202541.8%22.1%15.4%15.3%4.6%0.76%0.09%
Jan 202640.5%21.7%16.5%14.9%5.4%0.9%0.11%
Feb 202641.9%22%14.2%15.4%5.6%0.76%0.11%
Mar 202637.3%23.7%18.2%13.7%6.1%0.83%0.1%
Apr 202638.7%20.8%20.1%14.2%5.2%0.86%0.11%
May 202638.4%20.9%20.4%14.1%5.2%0.85%0.11%
Jun 202638.2%20.7%21%14%5.1%0.84%0.09%
Jul 202642.9%19.1%19.4%12.9%4.7%0.95%0.1%
Aug 202640.1%21.8%18.1%14.7%4.4%0.89%0.09%
Sep 202640.2%22.1%16.5%14.8%5.4%0.89%0.09%

  1. 1.Milwaukee

    40.2%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Makita

    22.1%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  3. 3.Ryobi

    16.5%

    Held 3rd. 751K estimated branded searches, -9% vs prior month. Share -1.6 points.

  4. 4.DeWalt

    14.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Festool

    5.4%

    Held 5th. 246K estimated branded searches, +22.4% vs prior month. Share +1 points.

  6. 6.RIDGID

    0.89%

    Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.09%

    Held 7th. 4.2K estimated branded searches, -3% vs prior month. Share 0 points.

Compare popularity between RIDGID and its closest rivals

Every comparison with RIDGID

46 comparisons

How has branded search demand for RIDGID changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RIDGID worldwide rose from 34.1K to 41.4K.
  • Across the 12 months ending September 2026, RIDGID’s share of searches among power tool brands worldwide held steady, from 0.61% to 0.89%.

How did search popularity change for power tool brands worldwide in September 2026?

6 changes

  1. In September 2026, Festool gained share of searches among power tool brands worldwide, from 4.4% to 5.4%.

  2. In September 2026, Ryobi lost share of searches among power tool brands worldwide, from 18.1% to 16.5%.

  3. Estimated monthly branded searches for RIDGID worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

  4. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  5. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

  6. Estimated monthly branded searches for Bosch worldwide fell 16% over 12 measured months, from 5K to 4.2K in September 2026.

How are RIDGID’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using RIDGID’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ridgid inspection camera
  • ridgid tools

Do you work for RIDGID? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does RIDGID compete?

RIDGID is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Wet dry vacuum brands8th of 90.82%Show ranking
Power tool brands6th of 70.89%Shown above
Saw stand brands6th of 80.94%Show ranking
Cordless roofing nailer brands5th of 70.95%Show ranking
Pipe cutter brands6th of 81%Show ranking
PEX crimper brands5th of 51.2%Show ranking
PVC cutter brands5th of 61.4%Show ranking
Tubing cutter brands4th of 41.5%Show ranking
Cordless pipe threader brands3rd of 31.6%Show ranking
Pipe wrench brands5th of 61.8%Show ranking
Industrial vacuums6th of 62%Show ranking
Wet tile saw brands5th of 72%Show ranking
Drain snake brands3rd of 52%Show ranking
Pipe bender brands2nd of 42.1%Show ranking
Bolt cutters brands5th of 72.9%Show ranking
Oscillating sander brands3rd of 73.8%Show ranking
Pancake compressor brands3rd of 34%Show ranking
Bench vise brands2nd of 711.1%Show ranking
Spindle sander brands1st of 548.7%Show ranking
Inspection camera brands6th of 61.4%Show ranking
Creator with pink hair and a pink jacket

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