Brandwave

Irwin vs RIDGID:Which is searched more?

In September 2026, RIDGID had more branded searches than Irwin among pipe Wrench brands worldwide. RIDGID was estimated to have 40.5K branded searches compared to Irwin’s 4.4K, and held a 1.7% Share of Search versus Irwin’s 0.19%. These are worldwide searches for English-language branded terms.

Share of Search among pipe Wrench brands worldwide in September 2026Which is more popular in search, Irwin or RIDGID?
Irwin0.19%4.4K searches
vs
RIDGID1.7%40.5K searches

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Which is more popular in search, Irwin or RIDGID?

Compare the pipe wrench brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Irwin and RIDGID among pipe Wrench brands worldwide, by month

Share of Search by month for RIDGID, Irwin. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeCrescentKnipexBahcoRIDGIDIrwin
Oct 202582%7.4%7.4%1.8%1.2%0.24%
Nov 202581.8%7.3%7.3%1.8%1.5%0.2%
Dec 202581.8%7.3%7.3%1.8%1.5%0.2%
Jan 202675.7%12.4%8.3%1.7%1.7%0.22%
Feb 202679.2%8.7%8.7%1.8%1.4%0.23%
Mar 202678.3%8.6%8.6%2.6%1.7%0.23%
Apr 202678.9%8.7%8.7%1.7%1.7%0.23%
May 202680.2%8.8%7.2%1.8%1.8%0.24%
Jun 202681.8%7.4%7.4%1.5%1.8%0.2%
Jul 202681.8%7.4%7.4%1.5%1.8%0.2%
Aug 202679.2%8.7%8.7%1.4%1.8%0.19%
Sep 202679%8.7%8.7%1.7%1.7%0.19%

How has the Irwin and RIDGID comparison changed over the last 12 months?

  • RIDGID was ahead of Irwin in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Irwin’s estimated Share of Search among pipe Wrench brands worldwide moved from 0.24% to 0.19%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending September 2026, RIDGID’s estimated Share of Search among pipe Wrench brands worldwide moved from 1.2% to 1.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for pipe Wrench brands worldwide in September 2026?

  1. In September 2026, RIDGID fell from 4th to 5th among pipe Wrench brands worldwide.

  2. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

Other head-to-heads among pipe Wrench brands

How each brand is measured

Brandwave collects information about searches that people make online using Irwin’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Irwin

1 branded search term

  • irwin tools

RIDGID

1 branded search term

  • ridgid tools

How the Brand Demand Index is measured

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