How popular isIrwin in search?
In September 2026, there were an estimated 4.4K branded searches for Irwin worldwide which is down 33.3% over the last 12 months. Irwin holds 1.2% estimated Share of Search among bench vise brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bench vise brands compete with Irwin?
Share of Search by month for Craftsman, RIDGID, Bessey, Irwin. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | RIDGID | Bessey | Irwin | Wilton |
|---|---|---|---|---|---|
| Oct 2025 | 82.2% | 11.1% | 4% | 2.2% | 0.53% |
| Nov 2025 | 80.5% | 13.3% | 4% | 1.8% | 0.52% |
| Dec 2025 | 83.4% | 11.2% | 3.4% | 1.5% | 0.53% |
| Jan 2026 | 82.8% | 11.1% | 3.3% | 1.5% | 1.2% |
| Feb 2026 | 87.6% | 7.9% | 2.9% | 1.3% | 0.31% |
| Mar 2026 | 88.3% | 7.9% | 2.4% | 1.1% | 0.37% |
| Apr 2026 | 85.8% | 9.4% | 2.8% | 1.3% | 0.68% |
| May 2026 | 86.4% | 9.5% | 2.3% | 1.3% | 0.45% |
| Jun 2026 | 86.3% | 9.5% | 2.3% | 1% | 0.84% |
| Jul 2026 | 87.1% | 9.6% | 1.9% | 1% | 0.31% |
| Aug 2026 | 87.1% | 9.6% | 1.9% | 1% | 0.31% |
| Sep 2026 | 84.3% | 11.3% | 2.8% | 1.2% | 0.36% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.3% | 301K | -18.2% | -2.9 points | |
| 2, held 2nd | 11.3% | 40.5K | 0% | +1.8 points | |
| 3, held 3rd | 2.8% | 9.9K | +22.2% | +0.9 points | |
| 4, held 4th | 1.2% | 4.4K | 0% | +0.2 points | |
| 5, held 5th | 0.36% | 1.3K | 0% | +0.1 points |
84.3%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -2.9 points.
2.
RIDGID11.3%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +1.8 points.
3.Bessey
2.8%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
4.
Irwin
1.2%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Wilton0.36%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Irwin and its closest rivals
Every comparison with Irwin
34 comparisons
- Diablo vs Irwin
- Freud vs Irwin
- Irwin vs Klein Tools
- Irwin vs Makita
- Irwin vs RIDGID
- Irwin vs Stanley
- Bessey vs Irwin
- Clarke vs Irwin
- Craftsman vs Irwin
- DeWalt vs Irwin
- EQS vs Irwin
- Fiskars vs Irwin
- GearWrench vs Irwin
- Irwin vs Kincrome
- Irwin vs Knipex
- Irwin vs Lenox
- Irwin vs Milwaukee
- Irwin vs Sealey
- Irwin vs Tajima
- Irwin vs Tracey
- Bahco vs Irwin
- Black and Decker vs Irwin
- Crescent vs Irwin
- Irwin vs Kobalt
- Intrado vs Irwin
- Irwin vs Sidchrome
- Draper vs Irwin
- Irwin vs MidWest Homes for Pets
- Irwin vs Wilton
- Irwin vs Record
- Irwin vs Stanley
- Bosch vs Irwin
- Irwin vs Vermont American
- Eclipse vs Irwin
How has branded search demand for Irwin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Irwin worldwide fell from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among bench vise brands worldwide decreased from 2.2% to 1.2%.
- Across the 12 months ending September 2026, Irwin’s estimated Share of Search among bench vise brands worldwide peaked at 2.2% in October 2025 and was lowest at 1% in June 2026.
How did search popularity change for bench vise brands worldwide in September 2026?
5 changes
In September 2026, RIDGID gained estimated Share of Search among bench vise brands worldwide, from 9.6% to 11.3%.
In September 2026, Bessey gained estimated Share of Search among bench vise brands worldwide, from 1.9% to 2.8%.
In September 2026, Craftsman lost estimated Share of Search among bench vise brands worldwide, from 87.1% to 84.3%.
Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.
Estimated monthly branded searches for Wilton worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Where does Irwin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Aviation snips brands | 7th of 8 | 0.14% | Show ranking |
| Saw blade brands | 5th of 6 | 0.17% | Show ranking |
| Chalk box brands | 4th of 4 | 0.17% | Show ranking |
| Spade bits brands | 3rd of 4 | 0.18% | Show ranking |
| Wire cutters brands | 6th of 6 | 0.18% | Show ranking |
| Pipe wrench brands | 6th of 6 | 0.2% | Show ranking |
| Pipe bender brands | 3rd of 3 | 0.23% | Show ranking |
| Saw horse brands | 4th of 4 | 0.37% | Show ranking |
| Bolt cutters brands | 4th of 5 | 0.38% | Show ranking |
| Wire stripper brands | 5th of 5 | 0.4% | Show ranking |
| Hand tool brands | 6th of 8 | 1.1% | Show ranking |
| Investor relations platforms | 2nd of 4 | 1.2% | Show ranking |
| Bench vise brands | 4th of 5 | 1.2% | Shown above |
| Tap wrench brands | 3rd of 5 | 1.2% | Show ranking |
| Jack plane brands | 3rd of 3 | 1.2% | Show ranking |
| Taps and dies brands | 4th of 6 | 4.5% | Show ranking |
| Workbench vice brands | 3rd of 5 | 8.8% | Show ranking |
How is Irwin measured?
Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- irwin tools
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Is Irwin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.