Irwin vs Lie-Nielsen:Which is more popular?
In September 2026, Lie-Nielsen had more branded searches than Irwin among jack plane brands worldwide. Lie-Nielsen had about 12,100 branded searches, while Irwin had 4,400. Lie-Nielsen made up 3.2% of all jack plane brand searches we track, and Irwin accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about jack plane brands, Lie-Nielsen appeared in all five answers and Irwin in none.
Who do people search for more?
Lie-Nielsen, about 3 searches for every 1 for Irwin
Who does AI mention more?
Lie-Nielsen, mentioned in every answer we collected
Who does AI recommend more?
Lie-Nielsen, the only one of the two named
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Top jack plane brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lie-Nielsen appeared in all five answers. Irwin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Lie-Nielsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Veritas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WoodRiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jack plane brands
5 answers
Asked ChatGPT
“Which jack plane brand should I buy?”
Asked ChatGPT
“What are the best jack plane brands?”
Asked ChatGPT
“What's the best jack plane brand for woodworking hand tools?”
Searched Google, AI Overview
“woodworking plane”
Searched Google, AI Overview
“plane for woodwork”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Irwin or Lie-Nielsen more popular in search?
This chart shows how often people search Google for Irwin and Lie-Nielsen by name. Each line represents a brand's share of searches for all six jack plane brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Lie-Nielsen, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Stanley | Lie-Nielsen | Veritas | Irwin | WoodRiver |
|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 15.3% | 4.6% | 1.5% | 2% | 0.59% |
| Nov 2025 | 73.6% | 18.1% | 4.4% | 1.7% | 1.6% | 0.57% |
| Dec 2025 | 76.6% | 15.4% | 4.6% | 1.5% | 1.4% | 0.48% |
| Jan 2026 | 79.5% | 13.1% | 3.9% | 1.5% | 1.4% | 0.5% |
| Feb 2026 | 84.3% | 9.3% | 3.4% | 0.98% | 1.2% | 0.82% |
| Mar 2026 | 85.4% | 9.4% | 2.8% | 1% | 1% | 0.36% |
| Apr 2026 | 85.2% | 9.4% | 2.8% | 0.93% | 1.3% | 0.44% |
| May 2026 | 85.2% | 9.4% | 2.8% | 0.93% | 1.3% | 0.44% |
| Jun 2026 | 83.7% | 11.3% | 2.8% | 0.91% | 1% | 0.43% |
| Jul 2026 | 83.5% | 11.2% | 2.7% | 1.1% | 1% | 0.43% |
| Aug 2026 | 81.6% | 13.4% | 2.7% | 0.95% | 0.98% | 0.42% |
| Sep 2026 | 80.6% | 13.3% | 3.2% | 1.2% | 1.2% | 0.51% |
How has the Irwin and Lie-Nielsen comparison changed over the last 12 months?
3 findings
- Lie-Nielsen was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among jack plane brands worldwide moved from 2% to 1.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Lie-Nielsen’s share of searches among jack plane brands worldwide moved from 4.6% to 3.2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for jack plane brands worldwide in September 2026?
2 changes
In September 2026, Lie-Nielsen gained share of searches among jack plane brands worldwide, from 2.7% to 3.2%.
In September 2026, Irwin fell from 4th to 5th among jack plane brands worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Irwin’s and Lie-Nielsen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Irwin
1 branded search term
- irwin tools
Lie-Nielsen
1 branded search term
- lie nielsen
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