Brandwave

How popular isVeritas?

In September 2026, people searched for Veritas by name about 4,500 times worldwide, a 6.3% decrease from the previous year. These searches made up 1.2% of all global jack plane brand searches, placing Veritas fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about jack plane brands, Veritas appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Veritas is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. CraftsmanShare of searches 80.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StanleyShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Lie-NielsenShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. VeritasShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. IrwinShare of searches 1.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top jack plane brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Veritas appeared in all five answers. Veritas is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lie-Nielsen1st
  2. Stanley2nd
  3. Veritas3rd
  4. WoodRiver4th
  5. Craftsman–
  6. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lie-Nielsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veritas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WoodRiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jack plane brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which jack plane brands compete with Veritas?

Veritas against jack plane brands worldwide, by month

Share of searches by month for Craftsman, Stanley, Lie-Nielsen, Veritas. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanStanleyLie-NielsenVeritasIrwinWoodRiver
Oct 202576%15.3%4.6%1.5%2%0.59%
Nov 202573.6%18.1%4.4%1.7%1.6%0.57%
Dec 202576.6%15.4%4.6%1.5%1.4%0.48%
Jan 202679.5%13.1%3.9%1.5%1.4%0.5%
Feb 202684.3%9.3%3.4%0.98%1.2%0.82%
Mar 202685.4%9.4%2.8%1%1%0.36%
Apr 202685.2%9.4%2.8%0.93%1.3%0.44%
May 202685.2%9.4%2.8%0.93%1.3%0.44%
Jun 202683.7%11.3%2.8%0.91%1%0.43%
Jul 202683.5%11.2%2.7%1.1%1%0.43%
Aug 202681.6%13.4%2.7%0.95%0.98%0.42%
Sep 202680.6%13.3%3.2%1.2%1.2%0.51%

  1. 1.Craftsman

    80.6%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  2. 2.Stanley

    13.3%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Lie-Nielsen

    3.2%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Veritas

    1.2%

    Moved from 5th to 4th. 4.5K estimated branded searches, +4.7% vs prior month. Share +0.3 points.

  5. 5.Irwin

    1.2%

    Moved from 4th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.WoodRiver

    0.51%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Veritas and its closest rivals

Every comparison with Veritas

16 comparisons

How has branded search demand for Veritas changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Veritas worldwide fell from 4.8K to 4.5K.
  • Across the 12 months ending September 2026, Veritas rose from 5th to 4th among jack plane brands worldwide.

How did search popularity change for jack plane brands worldwide in September 2026?

4 changes

  1. In September 2026, Lie-Nielsen gained share of searches among jack plane brands worldwide, from 2.7% to 3.2%.

  2. In September 2026, Craftsman lost share of searches among jack plane brands worldwide, from 81.6% to 80.6%.

  3. In September 2026, Veritas rose from 5th to 4th among jack plane brands worldwide.

  4. In September 2026, Irwin fell from 4th to 5th among jack plane brands worldwide.

How are Veritas’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Veritas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • veritas planes
  • veritas tools

Do you work for Veritas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Veritas compete?

Veritas is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand planer brands7th of 100.21%Show ranking
Plug cutter brands6th of 60.3%Show ranking
Jack plane brands4th of 61.2%Shown above
Creator with pink hair and a pink jacket

Is Veritas your brand?

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