Irwin vs Veritas:Which is more popular?
In September 2026, Irwin and Veritas were level in searches among jack plane brands worldwide, with an estimated 4.4K versus 4.5K branded searches, at 1.2% of the total each. When we asked ChatGPT and Google AI Overviews about jack plane brands, Veritas appeared in all five answers and Irwin in none.
Who do people search for more?
Veritas and Irwin are searched for about as often as each other.
Who does AI mention more?
Veritas, mentioned in every answer we collected
Who does AI recommend more?
Veritas, the only one of the two named
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Top jack plane brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Veritas appeared in all five answers. Irwin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lie-Nielsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Veritas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WoodRiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jack plane brands
5 answers
Asked ChatGPT
“Which jack plane brand should I buy?”
Asked ChatGPT
“What are the best jack plane brands?”
Asked ChatGPT
“What's the best jack plane brand for woodworking hand tools?”
Searched Google, AI Overview
“woodworking plane”
Searched Google, AI Overview
“plane for woodwork”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Irwin or Veritas more popular in search?
This chart shows how often people search Google for Irwin and Veritas by name. Each line represents a brand's share of searches for all six jack plane brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Veritas, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Craftsman | Stanley | Lie-Nielsen | Veritas | Irwin | WoodRiver |
|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 15.3% | 4.6% | 1.5% | 2% | 0.59% |
| Nov 2025 | 73.6% | 18.1% | 4.4% | 1.7% | 1.6% | 0.57% |
| Dec 2025 | 76.6% | 15.4% | 4.6% | 1.5% | 1.4% | 0.48% |
| Jan 2026 | 79.5% | 13.1% | 3.9% | 1.5% | 1.4% | 0.5% |
| Feb 2026 | 84.3% | 9.3% | 3.4% | 0.98% | 1.2% | 0.82% |
| Mar 2026 | 85.4% | 9.4% | 2.8% | 1% | 1% | 0.36% |
| Apr 2026 | 85.2% | 9.4% | 2.8% | 0.93% | 1.3% | 0.44% |
| May 2026 | 85.2% | 9.4% | 2.8% | 0.93% | 1.3% | 0.44% |
| Jun 2026 | 83.7% | 11.3% | 2.8% | 0.91% | 1% | 0.43% |
| Jul 2026 | 83.5% | 11.2% | 2.7% | 1.1% | 1% | 0.43% |
| Aug 2026 | 81.6% | 13.4% | 2.7% | 0.95% | 0.98% | 0.42% |
| Sep 2026 | 80.6% | 13.3% | 3.2% | 1.2% | 1.2% | 0.51% |
How has the Irwin and Veritas comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Veritas took it in November 2025, Irwin took it in February 2026, Veritas took it in July 2026, Irwin took it in August 2026, Veritas took it in September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among jack plane brands worldwide moved from 2% to 1.2%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, Veritas’ share of searches among jack plane brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 4.8K to 4.5K.
How did search popularity change for jack plane brands worldwide in September 2026?
2 changes
In September 2026, Veritas rose from 5th to 4th among jack plane brands worldwide.
In September 2026, Irwin fell from 4th to 5th among jack plane brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Irwin’s and Veritas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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