Brandwave

Jack plane brands:Which are searched most?

In September 2026, Stanley was the most searched among jack plane brands worldwide, with an estimated 659K branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stanley68.3%
  2. Craftsman31.2%
  3. Irwin0.46%

Follow jack plane brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the jack plane brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jack plane brands worldwide, by month

Share of Search by month for Stanley, Craftsman. The figures are in the table below the chart.

View monthly share of search table
MonthStanleyCraftsmanIrwin
Oct 202567.9%31.2%0.84%
Nov 202570%29.3%0.64%
Dec 202567%32.4%0.58%
Jan 202662.1%37.3%0.67%
Feb 202652.3%47%0.69%
Mar 202650.8%48.6%0.58%
Apr 202657.7%41.7%0.61%
May 202659.4%40%0.59%
Jun 202662.6%37%0.44%
Jul 202664.2%35.4%0.42%
Aug 202670.9%28.8%0.34%
Sep 202668.3%31.2%0.46%

This month’s ranking, September 2026

  1. 1.Stanley

    68.3%

    Held 1st. 659K estimated branded searches, -27.3% vs prior month. Share -2.5 points.

  2. 2.Craftsman

    31.2%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share +2.4 points.

  3. 3.Irwin

    0.46%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among jack plane brands worldwide?

In September 2026, Stanley was the most searched among jack plane brands worldwide, with an estimated 659K branded searches and 68.3% estimated Share of Search within this set. Craftsman is in 2nd place, 37.1 percentage points behind at 31.2% Share of Search.

Global jack plane brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stanley67.9% → 68.3%70.9%Aug 202650.8%Mar 20261st
Craftsman31.2%48.6%Mar 202628.8%Aug 20262nd
Irwin0.84% → 0.46%0.84%Oct 20250.34%Aug 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Stanley’s estimated Share of Search among jack plane brands worldwide peaked at 70.9% in August 2026 and was lowest at 50.8% in March 2026.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among jack plane brands worldwide peaked at 48.6% in March 2026 and was lowest at 28.8% in August 2026.
  • Across the 12 months ending September 2026, Stanley, Craftsman and Irwin held steady: their estimated Share of Search among jack plane brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for jack plane brands worldwide in September 2026?

  1. In September 2026, Craftsman gained estimated Share of Search among jack plane brands worldwide, from 28.8% to 31.2%.

  2. In September 2026, Stanley lost estimated Share of Search among jack plane brands worldwide, from 70.9% to 68.3%.

  3. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.