Brandwave

How popular isWoodRiver?

In September 2026, people searched for WoodRiver by name about 1,900 times worldwide, about the same as the previous year. These searches made up 0.51% of all global jack plane brand searches, placing WoodRiver sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about jack plane brands, WoodRiver appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

WoodRiver is the sixth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. CraftsmanShare of searches 80.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StanleyShare of searches 13.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Lie-NielsenShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. VeritasShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. WoodRiverShare of searches 0.51%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+1 more

WoodRiver website (opens in a new tab)

Follow WoodRiver and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top jack plane brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WoodRiver was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. WoodRiver is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lie-Nielsen1st
  2. Stanley2nd
  3. Veritas3rd
  4. WoodRiver4th
  5. Craftsman–
  6. Irwin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stanley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lie-Nielsen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veritas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WoodRiver3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jack plane brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which jack plane brands compete with WoodRiver?

WoodRiver against jack plane brands worldwide, by month

Share of searches by month for Craftsman, Stanley, Lie-Nielsen, WoodRiver. The figures are in the table below the chart.

View monthly share of searches table
MonthCraftsmanStanleyLie-NielsenVeritasIrwinWoodRiver
Oct 202576%15.3%4.6%1.5%2%0.59%
Nov 202573.6%18.1%4.4%1.7%1.6%0.57%
Dec 202576.6%15.4%4.6%1.5%1.4%0.48%
Jan 202679.5%13.1%3.9%1.5%1.4%0.5%
Feb 202684.3%9.3%3.4%0.98%1.2%0.82%
Mar 202685.4%9.4%2.8%1%1%0.36%
Apr 202685.2%9.4%2.8%0.93%1.3%0.44%
May 202685.2%9.4%2.8%0.93%1.3%0.44%
Jun 202683.7%11.3%2.8%0.91%1%0.43%
Jul 202683.5%11.2%2.7%1.1%1%0.43%
Aug 202681.6%13.4%2.7%0.95%0.98%0.42%
Sep 202680.6%13.3%3.2%1.2%1.2%0.51%

  1. 1.Craftsman

    80.6%

    Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  2. 2.Stanley

    13.3%

    Held 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  3. 3.Lie-Nielsen

    3.2%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Veritas

    1.2%

    Moved from 5th to 4th. 4.5K estimated branded searches, +4.7% vs prior month. Share +0.3 points.

  5. 5.Irwin

    1.2%

    Moved from 4th to 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.WoodRiver

    0.51%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between WoodRiver and its closest rivals

Every comparison with WoodRiver

11 comparisons

How has branded search demand for WoodRiver changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for WoodRiver worldwide held steady at 1.9K.
  • Across the 12 months ending September 2026, WoodRiver’s share of searches among jack plane brands worldwide held steady, from 0.59% to 0.51%.

How did search popularity change for jack plane brands worldwide in September 2026?

4 changes

  1. In September 2026, Lie-Nielsen gained share of searches among jack plane brands worldwide, from 2.7% to 3.2%.

  2. In September 2026, Craftsman lost share of searches among jack plane brands worldwide, from 81.6% to 80.6%.

  3. In September 2026, Veritas rose from 5th to 4th among jack plane brands worldwide.

  4. In September 2026, Irwin fell from 4th to 5th among jack plane brands worldwide.

How are WoodRiver’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using WoodRiver’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • woodriver

Do you work for WoodRiver? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does WoodRiver compete?

WoodRiver is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand planer brands9th of 100.09%Show ranking
Jack plane brands6th of 60.51%Shown above
Creator with pink hair and a pink jacket

Is WoodRiver your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free