Festool vs WoodRiver:Which is more popular?

Name: Festool vs WoodRiver: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Festool had more branded searches than WoodRiver among hand planer brands worldwide. Festool had about 246,000 branded searches, while WoodRiver had 1,900. Festool made up 11.3% of all hand planer brand searches we track, and WoodRiver accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about hand planer brands, WoodRiver appeared in two of the five answers and Festool in none.

Among hand planer brands worldwide in September 2026

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Top hand planer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, WoodRiver was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Festool did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Makita	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Lie-Nielsen	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Stanley	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Veritas	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Bosch	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Ryobi	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
WoodRiver	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Craftsman	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Festool	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Triton	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Makita3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lie-Nielsen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veritas3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WoodRiver2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Triton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand planer brands

5 answers

Asked ChatGPT
“Which hand planer brand should I buy?”
1. 1Makita
2. 2Bosch
3. 3Lie-Nielsen
4. 4Veritas
5. 5Stanley
Asked ChatGPT
“What are the best hand planer brands?”
1. 1Lie-Nielsen
2. 2Veritas
3. 3Stanley
4. 4WoodRiver
5. 5Bosch
6. 6Makita
Asked ChatGPT
“What's the best hand planer brand for woodworking projects?”
1. 1Lie-Nielsen
2. 2Veritas
3. 3Stanley
4. 4WoodRiver
Searched Google, AI Overview
“hand planer for woodworking”
1. 1Ryobi
Searched Google, AI Overview
“electric hand planer”
1. 1Bosch
2. 2Ryobi
3. 3Makita

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Festool or WoodRiver more popular in search?

This chart shows how often people search Google for Festool and WoodRiver by name. Each line represents a brand's share of searches for all ten hand planer brands we track, month by month, from English-language searches worldwide.

Festool and WoodRiver among hand planer brands worldwide, by month

Month	Makita	Ryobi	Craftsman	Festool	Lie-Nielsen	Stanley	Veritas	Bosch	WoodRiver	Triton
Oct 2025	52.1%	25.1%	9.6%	11.8%	0.58%	0.25%	0.19%	0.14%	0.07%	0.06%
Nov 2025	47.2%	32.4%	8.7%	10.6%	0.52%	0.19%	0.2%	0.1%	0.07%	0.06%
Dec 2025	45.4%	30.7%	12.3%	10.1%	0.74%	0.23%	0.24%	0.12%	0.08%	0.08%
Jan 2026	42.1%	31.3%	13.8%	11.2%	0.68%	0.36%	0.26%	0.13%	0.09%	0.07%
Feb 2026	43.1%	26.4%	17.4%	11.6%	0.7%	0.28%	0.2%	0.11%	0.17%	0.08%
Mar 2026	41.2%	29.4%	16.9%	11.3%	0.56%	0.23%	0.2%	0.09%	0.07%	0.06%
Apr 2026	39.3%	33.4%	15.7%	10.5%	0.52%	0.23%	0.17%	0.1%	0.08%	0.12%
May 2026	38.7%	34.8%	15.3%	10.2%	0.5%	0.2%	0.17%	0.1%	0.08%	0.05%
Jun 2026	38.1%	35.7%	15%	10.1%	0.49%	0.18%	0.16%	0.1%	0.08%	0.05%
Jul 2026	36.8%	34.5%	17.7%	9.7%	0.58%	0.25%	0.23%	0.12%	0.09%	0.06%
Aug 2026	41.6%	31.9%	16.4%	9%	0.54%	0.2%	0.19%	0.13%	0.08%	0.06%
Sep 2026	43.3%	30.3%	13.8%	11.3%	0.56%	0.24%	0.21%	0.13%	0.09%	0.06%

How has the Festool and WoodRiver comparison changed over the last 12 months?

3 findings

Festool was ahead of WoodRiver in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Festool’s share of searches among hand planer brands worldwide moved from 11.8% to 11.3%, and its estimated monthly branded searches moved from 301K to 246K.
Across the 12 months ending September 2026, WoodRiver’s share of searches among hand planer brands worldwide moved from 0.07% to 0.09%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for hand planer brands worldwide in September 2026?

1 change

In September 2026, Festool gained share of searches among hand planer brands worldwide, from 9% to 11.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Festool’s and WoodRiver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.