How popular isFestool in search?
In August 2026, there were an estimated 201K branded searches for Festool worldwide which is down 33.2% over the last 11 months. Festool holds 5.4% estimated Share of Search among circular saw brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Festool compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Circular saw brands | 5th of 5 | 5.4% | Shown below |
| Sander brands | 5th of 5 | 8.2% | Show ranking |
| Industrial vacuums | 3rd of 6 | 9.5% | Show ranking |
Which circular saw brands compete with Festool?
Share of Search by month for Milwaukee, Makita, DeWalt, Bosch, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Bosch | Festool |
|---|---|---|---|---|---|
| Oct 2025 | 48.3% | 26.3% | 14.5% | 4.5% | 6.5% |
| Nov 2025 | 47.1% | 25.7% | 17.3% | 3.6% | 6.3% |
| Dec 2025 | 50% | 22.3% | 18.4% | 3.8% | 5.5% |
| Jan 2026 | 48.9% | 22% | 18% | 4.6% | 6.6% |
| Feb 2026 | 49.3% | 22.2% | 18.1% | 3.8% | 6.6% |
| Mar 2026 | 46% | 25.2% | 16.9% | 4.3% | 7.6% |
| Apr 2026 | 48.9% | 22% | 18% | 4.6% | 6.6% |
| May 2026 | 48.9% | 22% | 18% | 4.6% | 6.6% |
| Jun 2026 | 48.9% | 22% | 18% | 4.5% | 6.6% |
| Jul 2026 | 53.4% | 19.7% | 16.1% | 5% | 5.9% |
| Aug 2026 | 49% | 22% | 18% | 5.5% | 5.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 1.8M | 0% | -4.4 points | |
| 2, held 2nd | 22% | 823K | +22.3% | +2.4 points | |
| 3, held 3rd | 18% | 673K | +22.4% | +2 points | |
| 4, moved from 5th to 4th | 5.5% | 206K | +21.2% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 5.4% | 201K | 0% | -0.5 pointsmoved from 4th to 5th |
49%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -4.4 points.
2.
Makita22%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.4 points.
3.
DeWalt18%
Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2 points.
4.
Bosch5.5%
Moved from 5th to 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.6 points.
5.Festool
5.4%
Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.
Compare search popularity between Festool and its closest rivals
How has branded search demand for Festool changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Festool worldwide fell from 301K to 201K.
- Across the 11 months ending August 2026, Festool’s estimated Share of Search among circular saw brands worldwide decreased from 6.5% to 5.4%.
- Across the 11 months ending August 2026, Festool’s estimated Share of Search among circular saw brands worldwide peaked at 7.6% in March 2026 and was lowest at 5.4% in August 2026.
- Across the 11 months ending August 2026, Festool fell from 4th to 5th among circular saw brands worldwide.
How did search popularity change for circular saw brands worldwide in August 2026?
5 changes
In August 2026, Bosch overtook Festool to rank 4th among circular saw brands worldwide, at 5.5%.
In August 2026, Makita gained estimated Share of Search among circular saw brands worldwide, from 19.7% to 22%.
In August 2026, DeWalt gained estimated Share of Search among circular saw brands worldwide, from 16.1% to 18%.
In August 2026, Milwaukee lost estimated Share of Search among circular saw brands worldwide, from 53.4% to 49%.
Estimated monthly branded searches for Festool worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.
How is Festool measured?
Brandwave collects information about searches that people make online using Festool’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- festool
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Is Festool your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.