Brandwave

Circular saw brands:Which brands are most popular in search?

In August 2026, Milwaukee was the most searched among circular saw brands worldwide, with an estimated 1.8M branded searches and 49% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee49%
  2. Makita22%
  3. DeWalt18%
  4. Bosch5.5%
  5. Festool5.4%

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Share of SearchLeaderboard

Compare the circular saw brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among circular saw brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, Bosch, Festool. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltBoschFestool
Oct 202548.3%26.3%14.5%4.5%6.5%
Nov 202547.1%25.7%17.3%3.6%6.3%
Dec 202550%22.3%18.4%3.8%5.5%
Jan 202648.9%22%18%4.6%6.6%
Feb 202649.3%22.2%18.1%3.8%6.6%
Mar 202646%25.2%16.9%4.3%7.6%
Apr 202648.9%22%18%4.6%6.6%
May 202648.9%22%18%4.6%6.6%
Jun 202648.9%22%18%4.5%6.6%
Jul 202653.4%19.7%16.1%5%5.9%
Aug 202649%22%18%5.5%5.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Milwaukee

    49%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.Makita

    22%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.4 points.

  3. 3.DeWalt

    18%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2 points.

  4. 4.Bosch

    5.5%

    Moved from 5th to 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.6 points.

  5. 5.Festool

    5.4%

    Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between leading brands

Which brand is most popular in search among circular saw brands worldwide?

In August 2026, Milwaukee was the most searched among circular saw brands worldwide, with an estimated 1.8M branded searches and 49% estimated Share of Search within this set. Makita is in 2nd place, 27 percentage points behind at 22% Share of Search.

Global circular saw brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Milwaukee48.3% → 49%53.4%Jul 202646%Mar 20261st
Makita26.3% → 22%26.3%Oct 202519.7%Jul 20262nd
DeWalt14.5% → 18%18.4%Dec 202514.5%Oct 20253rd
Bosch4.5% → 5.5%5.5%Aug 20263.6%Nov 20255th → 4th
Festool6.5% → 5.4%7.6%Mar 20265.4%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among circular saw brands worldwide increased from 48.3% to 49%.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among circular saw brands worldwide decreased from 26.3% to 22%.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among circular saw brands worldwide increased from 14.5% to 18%.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among circular saw brands worldwide increased from 4.5% to 5.5%.
  • Across the 11 months ending August 2026, Festool’s estimated Share of Search among circular saw brands worldwide decreased from 6.5% to 5.4%.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among circular saw brands worldwide peaked at 53.4% in July 2026 and was lowest at 46% in March 2026.
  • Across the 11 months ending August 2026, Makita’s estimated Share of Search among circular saw brands worldwide peaked at 26.3% in October 2025 and was lowest at 19.7% in July 2026.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among circular saw brands worldwide peaked at 18.4% in December 2025 and was lowest at 14.5% in October 2025.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among circular saw brands worldwide peaked at 5.5% in August 2026 and was lowest at 3.6% in November 2025.
  • Across the 11 months ending August 2026, Festool’s estimated Share of Search among circular saw brands worldwide peaked at 7.6% in March 2026 and was lowest at 5.4% in August 2026.
  • Across the 11 months ending August 2026, Bosch rose from 5th to 4th among circular saw brands worldwide.
  • Across the 11 months ending August 2026, Festool fell from 4th to 5th among circular saw brands worldwide.

How did search popularity change for circular saw brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Festool to rank 4th among circular saw brands worldwide, at 5.5%.

  2. In August 2026, Makita gained estimated Share of Search among circular saw brands worldwide, from 19.7% to 22%.

  3. In August 2026, DeWalt gained estimated Share of Search among circular saw brands worldwide, from 16.1% to 18%.

  4. In August 2026, Milwaukee lost estimated Share of Search among circular saw brands worldwide, from 53.4% to 49%.

  5. Estimated monthly branded searches for Festool worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.

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