Brandwave

How popular isMilwaukee in search?

In August 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 11 months. Milwaukee holds 49% estimated Share of Search among circular saw brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee49%
  2. Makita22%
  3. DeWalt18%
  4. Bosch5.5%
  5. Festool5.4%
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Which circular saw brands compete with Milwaukee?

Milwaukee against circular saw brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, Bosch, Festool. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltBoschFestool
Oct 202548.3%26.3%14.5%4.5%6.5%
Nov 202547.1%25.7%17.3%3.6%6.3%
Dec 202550%22.3%18.4%3.8%5.5%
Jan 202648.9%22%18%4.6%6.6%
Feb 202649.3%22.2%18.1%3.8%6.6%
Mar 202646%25.2%16.9%4.3%7.6%
Apr 202648.9%22%18%4.6%6.6%
May 202648.9%22%18%4.6%6.6%
Jun 202648.9%22%18%4.5%6.6%
Jul 202653.4%19.7%16.1%5%5.9%
Aug 202649%22%18%5.5%5.4%
Sep 2026—————

  1. 1.Milwaukee

    49%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -4.4 points.

  2. 2.Makita

    22%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.4 points.

  3. 3.DeWalt

    18%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +2 points.

  4. 4.Bosch

    5.5%

    Moved from 5th to 4th. 206K estimated branded searches, +21.2% vs prior month. Share +0.6 points.

  5. 5.Festool

    5.4%

    Moved from 4th to 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare search popularity between Milwaukee and its closest rivals

How has branded search demand for Milwaukee changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among circular saw brands worldwide increased from 48.3% to 49%.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among circular saw brands worldwide peaked at 53.4% in July 2026 and was lowest at 46% in March 2026.

How did search popularity change for circular saw brands worldwide in August 2026?

  1. In August 2026, Bosch overtook Festool to rank 4th among circular saw brands worldwide, at 5.5%.

  2. In August 2026, Makita gained estimated Share of Search among circular saw brands worldwide, from 19.7% to 22%.

  3. In August 2026, DeWalt gained estimated Share of Search among circular saw brands worldwide, from 16.1% to 18%.

  4. In August 2026, Milwaukee lost estimated Share of Search among circular saw brands worldwide, from 53.4% to 49%.

  5. Estimated monthly branded searches for Festool worldwide fell 33.2% over 11 measured months, from 301K to 201K in August 2026.

Where does Milwaukee compete?

Milwaukee is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Inspection camera brands2nd of 629.6%Show ranking
Cordless drill brands1st of 544.8%Show ranking
Power tool brands1st of 544.8%Show ranking
Circular saw brands1st of 549%Shown above
Tool storage brands1st of 553.8%Show ranking
Toolbox brands1st of 553.8%Show ranking
Wet dry vacuum brands1st of 554%Show ranking
Hole saw brands1st of 655.2%Show ranking
Multimeter brands1st of 663.4%Show ranking
Tool chest brands1st of 672.3%Show ranking
Spirit level brands1st of 589.1%Show ranking
Borescope brands1st of 689.2%Show ranking
Tape measure brands1st of 596.3%Show ranking

How is Milwaukee measured?

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • milwaukee

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How the Brand Demand Index is measured

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