Brandwave

How popular isMilwaukee in search?

In August 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 11 months. Milwaukee holds 63.4% estimated Share of Search among multimeter brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee63.4%
  2. UNI-T23.3%
  3. Fluke7%
  4. Klein Tools5.7%
  5. AstroAI0.34%
  6. Extech0.23%
Milwaukee website (opens in a new tab)

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Which multimeter brands compete with Milwaukee?

Milwaukee against multimeter brands worldwide, by month

Share of Search by month for Milwaukee, UNI-T, Fluke, Klein Tools. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeUNI-TFlukeKlein ToolsAstroAIExtech
Oct 202566%16.2%13.3%4%0.36%0.24%
Nov 202570.2%17.2%7.7%4.2%0.38%0.25%
Dec 202561.4%18.4%15.1%4.5%0.41%0.22%
Jan 202665.7%19.8%8.8%4.8%0.53%0.29%
Feb 202665.7%19.8%8.8%4.8%0.53%0.29%
Mar 202661.8%22.7%10.2%4.6%0.5%0.27%
Apr 202659.9%26.9%8%4.4%0.48%0.26%
May 202659.9%26.9%8.1%4.4%0.48%0.22%
Jun 202664%23.6%7%4.7%0.42%0.23%
Jul 202667%20.1%7.4%4.9%0.36%0.24%
Aug 202663.4%23.3%7%5.7%0.34%0.23%
Sep 2026——————

  1. 1.Milwaukee

    63.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.UNI-T

    23.3%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3.2 points.

  3. 3.Fluke

    7%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Klein Tools

    5.7%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  5. 5.AstroAI

    0.34%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Extech

    0.23%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Milwaukee and its closest rivals

How has branded search demand for Milwaukee changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among multimeter brands worldwide decreased from 66% to 63.4%.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among multimeter brands worldwide peaked at 70.2% in November 2025 and was lowest at 59.9% in April 2026.

How did search popularity change for multimeter brands worldwide in August 2026?

  1. In August 2026, UNI-T gained estimated Share of Search among multimeter brands worldwide, from 20.1% to 23.3%.

  2. In August 2026, Klein Tools gained estimated Share of Search among multimeter brands worldwide, from 4.9% to 5.7%.

  3. In August 2026, Milwaukee lost estimated Share of Search among multimeter brands worldwide, from 67% to 63.4%.

  4. Estimated monthly branded searches for Fluke worldwide fell 55.3% over 11 measured months, from 450K to 201K in August 2026.

  5. Estimated monthly branded searches for Extech worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  6. Estimated monthly branded searches for AstroAI worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

Where does Milwaukee compete?

Milwaukee is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands1st of 544.8%Show ranking
Power tool brands1st of 544.8%Show ranking
Circular saw brands1st of 549%Show ranking
Tool storage brands1st of 553.8%Show ranking
Toolbox brands1st of 553.8%Show ranking
Wet dry vacuum brands1st of 554%Show ranking
Multimeter brands1st of 663.4%Shown above
Tool chest brands1st of 672.3%Show ranking
Spirit level brands1st of 589.1%Show ranking
Tape measure brands1st of 596.3%Show ranking

How is Milwaukee measured?

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • milwaukee

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How the Brand Demand Index is measured

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