Brandwave

How popular isMilwaukee in search?

In August 2026, there were an estimated 1.8M branded searches for Milwaukee worldwide which is down 18.3% over the last 11 months. Milwaukee holds 72.3% estimated Share of Search among tool chest brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee72.3%
  2. DeWalt26.6%
  3. Husky0.58%
  4. Beta0.39%
  5. Kennedy0.06%
  6. Stanley0.03%
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Which tool chest brands compete with Milwaukee?

Milwaukee against tool chest brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltHuskyBetaKennedyStanley
Oct 202576%22.8%0.61%0.41%0.06%0.02%
Nov 202572.3%26.5%0.72%0.39%0.06%0.02%
Dec 202572.3%26.6%0.72%0.32%0.04%0.02%
Jan 202672.2%26.5%0.71%0.48%0.06%0.03%
Feb 202672.3%26.6%0.58%0.48%0.06%0.02%
Mar 202672.2%26.5%0.71%0.48%0.06%0.03%
Apr 202672.3%26.6%0.58%0.39%0.06%0.03%
May 202672.1%26.5%0.58%0.71%0.06%0.02%
Jun 202672.3%26.6%0.59%0.39%0.05%0.02%
Jul 202676%22.9%0.61%0.41%0.07%0.02%
Aug 202672.3%26.6%0.58%0.39%0.06%0.03%
Sep 2026——————

  1. 1.Milwaukee

    72.3%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.DeWalt

    26.6%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share +3.7 points.

  3. 3.Husky

    0.58%

    Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Beta

    0.39%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kennedy

    0.06%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Stanley

    0.03%

    Held 6th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between Milwaukee and its closest rivals

How has branded search demand for Milwaukee changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Milwaukee worldwide fell from 2.2M to 1.8M.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tool chest brands worldwide decreased from 76% to 72.3%.
  • Across the 11 months ending August 2026, Milwaukee’s estimated Share of Search among tool chest brands worldwide peaked at 76% in October 2025 and was lowest at 72.1% in May 2026.

How did search popularity change for tool chest brands worldwide in August 2026?

  1. In August 2026, DeWalt gained estimated Share of Search among tool chest brands worldwide, from 22.9% to 26.6%.

  2. In August 2026, Milwaukee lost estimated Share of Search among tool chest brands worldwide, from 76% to 72.3%.

  3. Estimated monthly branded searches for Husky worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  4. Estimated monthly branded searches for Beta worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Kennedy worldwide fell 15.8% over 11 measured months, from 1.9K to 1.6K in August 2026.

Where does Milwaukee compete?

Milwaukee is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Inspection camera brands2nd of 629.6%Show ranking
Cordless drill brands1st of 544.8%Show ranking
Power tool brands1st of 544.8%Show ranking
Circular saw brands1st of 549%Show ranking
Tool storage brands1st of 553.8%Show ranking
Toolbox brands1st of 553.8%Show ranking
Wet dry vacuum brands1st of 554%Show ranking
Hole saw brands1st of 655.2%Show ranking
Multimeter brands1st of 663.4%Show ranking
Tool chest brands1st of 672.3%Shown above
Spirit level brands1st of 589.1%Show ranking
Borescope brands1st of 689.2%Show ranking
Tape measure brands1st of 596.3%Show ranking

How is Milwaukee measured?

Brandwave collects information about searches that people make online using Milwaukee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • milwaukee

Do you work for Milwaukee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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