Brandwave

Tool Bag brands:Which are searched most?

In September 2026, Milwaukee was the most searched among tool Bag brands worldwide, with an estimated 1.8M branded searches and 40.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee40.4%
  2. Makita22.2%
  3. DeWalt14.9%
  4. Carhartt9.9%
  5. Craftsman6.6%
  6. Bosch3.7%
  7. Kobalt2%
  8. Husky0.27%

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Share of SearchLeaderboard

Compare the tool bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tool Bag brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, Carhartt, Craftsman, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltCarharttCraftsmanBoschKobaltHusky
Oct 202539.3%24.6%11.8%14.4%4.3%3.6%1.6%0.32%
Nov 202534.2%21.9%12.6%22.9%3.8%2.6%1.7%0.34%
Dec 202535.3%18.6%13%23.6%4.7%2.7%1.7%0.35%
Jan 202637.4%20.1%13.8%16.8%6.2%3.5%1.9%0.37%
Feb 202640.6%21.3%14.9%10%8.2%3.1%1.6%0.33%
Mar 202639%24.7%14.3%6.4%9.6%3.6%1.9%0.39%
Apr 202642.3%22.7%15.5%4.6%8.5%3.9%2.1%0.34%
May 202642.5%23.1%15.6%3.8%8.5%3.9%2.1%0.34%
Jun 202642.7%23.2%15.7%3.8%8.6%3.9%1.7%0.35%
Jul 202645.9%20.4%13.8%4.1%9.2%4.2%1.9%0.37%
Aug 202641.4%22.5%15.2%5.6%8.3%4.6%2%0.33%
Sep 202640.4%22.2%14.9%9.9%6.6%3.7%2%0.27%

This month’s ranking, September 2026

  1. 1.Milwaukee

    40.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Makita

    22.2%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share -0.3 points.

  3. 3.DeWalt

    14.9%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Carhartt

    9.9%

    Moved from 5th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +4.4 points.

  5. 5.Craftsman

    6.6%

    Moved from 4th to 5th. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  6. 6.Bosch

    3.7%

    Held 6th. 169K estimated branded searches, -17.6% vs prior month. Share -0.9 points.

  7. 7.Kobalt

    2%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Husky

    0.27%

    Held 8th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among tool Bag brands worldwide?

In September 2026, Milwaukee was the most searched among tool Bag brands worldwide, with an estimated 1.8M branded searches and 40.4% estimated Share of Search within this set. Makita is in 2nd place, 18.2 percentage points behind at 22.2% Share of Search.

Global tool Bag brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Milwaukee39.3% → 40.4%45.9%Jul 202634.2%Nov 20251st
Makita24.6% → 22.2%24.7%Mar 202618.6%Dec 20252nd
DeWalt11.8% → 14.9%15.7%Jun 202611.8%Oct 20254th → 3rd
Carhartt14.4% → 9.9%23.6%Dec 20253.8%May 20263rd → 4th
Craftsman4.3% → 6.6%9.6%Mar 20263.8%Nov 20255th
Bosch3.6% → 3.7%4.6%Aug 20262.6%Nov 20256th
Kobalt1.6% → 2%2.1%May 20261.6%Oct 20257th
Husky0.32% → 0.27%0.39%Mar 20260.27%Sep 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among tool Bag brands worldwide increased from 39.3% to 40.4%.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among tool Bag brands worldwide decreased from 24.6% to 22.2%.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tool Bag brands worldwide increased from 11.8% to 14.9%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among tool Bag brands worldwide decreased from 14.4% to 9.9%.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among tool Bag brands worldwide increased from 4.3% to 6.6%.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among tool Bag brands worldwide peaked at 45.9% in July 2026 and was lowest at 34.2% in November 2025.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among tool Bag brands worldwide peaked at 24.7% in March 2026 and was lowest at 18.6% in December 2025.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among tool Bag brands worldwide peaked at 15.7% in June 2026 and was lowest at 11.8% in October 2025.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among tool Bag brands worldwide peaked at 23.6% in December 2025 and was lowest at 3.8% in May 2026.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among tool Bag brands worldwide peaked at 9.6% in March 2026 and was lowest at 3.8% in November 2025.
  • Across the 12 months ending September 2026, Bosch’s estimated Share of Search among tool Bag brands worldwide peaked at 4.6% in August 2026 and was lowest at 2.6% in November 2025.
  • Across the 12 months ending September 2026, DeWalt rose from 4th to 3rd among tool Bag brands worldwide.
  • Across the 12 months ending September 2026, Carhartt fell from 3rd to 4th among tool Bag brands worldwide.
  • Across the 12 months ending September 2026, Bosch, Kobalt and Husky held steady: their estimated Share of Search among tool Bag brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for tool Bag brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Craftsman to rank 4th among tool Bag brands worldwide, with 9.9% estimated Share of Search.

  2. In September 2026, Craftsman lost estimated Share of Search among tool Bag brands worldwide, from 8.3% to 6.6%.

  3. In September 2026, Milwaukee lost estimated Share of Search among tool Bag brands worldwide, from 41.4% to 40.4%.

  4. In September 2026, Bosch lost estimated Share of Search among tool Bag brands worldwide, from 4.6% to 3.7%.

  5. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

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