Brandwave

How popular isCarhartt in search?

In September 2026, there were an estimated 450K branded searches for Carhartt worldwide which is down 45.3% over the last 12 months. Carhartt holds 9.9% estimated Share of Search among tool Bag brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee40.4%
  2. Makita22.2%
  3. DeWalt14.9%
  4. Carhartt9.9%
  5. Craftsman6.6%
  6. Bosch3.7%
  7. Kobalt2%
  8. Husky0.27%
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Which tool Bag brands compete with Carhartt?

Carhartt against tool Bag brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, Carhartt, Craftsman, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltCarharttCraftsmanBoschKobaltHusky
Oct 202539.3%24.6%11.8%14.4%4.3%3.6%1.6%0.32%
Nov 202534.2%21.9%12.6%22.9%3.8%2.6%1.7%0.34%
Dec 202535.3%18.6%13%23.6%4.7%2.7%1.7%0.35%
Jan 202637.4%20.1%13.8%16.8%6.2%3.5%1.9%0.37%
Feb 202640.6%21.3%14.9%10%8.2%3.1%1.6%0.33%
Mar 202639%24.7%14.3%6.4%9.6%3.6%1.9%0.39%
Apr 202642.3%22.7%15.5%4.6%8.5%3.9%2.1%0.34%
May 202642.5%23.1%15.6%3.8%8.5%3.9%2.1%0.34%
Jun 202642.7%23.2%15.7%3.8%8.6%3.9%1.7%0.35%
Jul 202645.9%20.4%13.8%4.1%9.2%4.2%1.9%0.37%
Aug 202641.4%22.5%15.2%5.6%8.3%4.6%2%0.33%
Sep 202640.4%22.2%14.9%9.9%6.6%3.7%2%0.27%

  1. 1.Milwaukee

    40.4%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Makita

    22.2%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share -0.3 points.

  3. 3.DeWalt

    14.9%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Carhartt

    9.9%

    Moved from 5th to 4th. 450K estimated branded searches, +82.9% vs prior month. Share +4.4 points.

  5. 5.Craftsman

    6.6%

    Moved from 4th to 5th. 301K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  6. 6.Bosch

    3.7%

    Held 6th. 169K estimated branded searches, -17.6% vs prior month. Share -0.9 points.

  7. 7.Kobalt

    2%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Husky

    0.27%

    Held 8th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Carhartt and its closest rivals

Every comparison with Carhartt

How has branded search demand for Carhartt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carhartt worldwide fell from 823K to 450K.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among tool Bag brands worldwide decreased from 14.4% to 9.9%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among tool Bag brands worldwide peaked at 23.6% in December 2025 and was lowest at 3.8% in May 2026.
  • Across the 12 months ending September 2026, Carhartt fell from 3rd to 4th among tool Bag brands worldwide.

How did search popularity change for tool Bag brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Craftsman to rank 4th among tool Bag brands worldwide, with 9.9% estimated Share of Search.

  2. In September 2026, Craftsman lost estimated Share of Search among tool Bag brands worldwide, from 8.3% to 6.6%.

  3. In September 2026, Milwaukee lost estimated Share of Search among tool Bag brands worldwide, from 41.4% to 40.4%.

  4. In September 2026, Bosch lost estimated Share of Search among tool Bag brands worldwide, from 4.6% to 3.7%.

  5. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

Where does Carhartt compete?

Carhartt is ranked in 33 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Duffel Bag brands6th of 80.73%Show ranking
Cargo Pants brands5th of 80.88%Show ranking
Crossbody Bag brands7th of 81.2%Show ranking
Cross Body Bag brands5th of 71.3%Show ranking
Waterproof Jacket brands5th of 71.5%Show ranking
Lunch bag brands4th of 81.5%Show ranking
Bucket Hat brands5th of 81.6%Show ranking
Base Layer brands3rd of 81.9%Show ranking
Hoodies4th of 62.2%Show ranking
Diaper Bag brands4th of 82.2%Show ranking
Dash Mat brands5th of 72.6%Show ranking
Lunch box brands3rd of 72.9%Show ranking
Work pants brands3rd of 83.6%Show ranking
Jumpsuit brands5th of 84.3%Show ranking
Lead Rope brands4th of 84.8%Show ranking
Work Shirts brands3rd of 65.2%Show ranking
Tool Belt brands5th of 66.6%Show ranking
Dog Harness brands3rd of 77.3%Show ranking
Steel toe boot brands5th of 77.8%Show ranking
Dog Jacket brands4th of 58.6%Show ranking
Tool Bag brands4th of 89.9%Shown above
Soft Shell Jacket brands3rd of 311.6%Show ranking
Ear Muffs brands3rd of 415.3%Show ranking
Backpack Cooler brands3rd of 817.4%Show ranking
Horse Halter brands2nd of 423.1%Show ranking
Work Shorts brands2nd of 730.4%Show ranking
Boiler Suit brands2nd of 732.3%Show ranking
Merino wool sock brands2nd of 734%Show ranking
Overalls Women brands2nd of 334.9%Show ranking
Lunch Cooler brands1st of 337.3%Show ranking
Softshell Jacket brands1st of 339.3%Show ranking
Cargo Shorts brands1st of 478.1%Show ranking
Car seat cover brands1st of 680.1%Show ranking

How is Carhartt measured?

Brandwave collects information about searches that people make online using Carhartt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carhartt jacket

Do you work for Carhartt? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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