Carhartt vs Danner:Which is more popular?
In September 2026, Danner had more branded searches than Carhartt among work boot brands worldwide. Danner had about 17,200 branded searches, while Carhartt had 14,400. Danner made up 3.3% of all work boot brand searches we track, and Carhartt accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about work boot brands, Danner appeared in one of the five answers and Carhartt in none.
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Top work boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Danner was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Carhartt did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Red Wing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- KEEN Utility5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thorogood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Timberland PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wolverine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Danner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Georgia Boot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Carhartt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about work boot brands
5 answers
Asked ChatGPT
“Which work boot brand should I buy?”
Asked ChatGPT
“What are the best work boot brands?”
Asked ChatGPT
“What's the best work boot brand for all day comfort?”
Searched Google, AI Overview
“best work boots”
Searched Google, AI Overview
“comfortable work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Carhartt or Danner more popular in search?
This chart shows how often people search Google for Carhartt and Danner by name. Each line represents a brand's share of searches for all 14 work boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Danner, Carhartt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thorogood | Timberland PRO | Ariat | Red Wing | Georgia Boot | Caterpillar | Dr. Martens | Wolverine | Blundstone | Danner | Carhartt | Steel Blue | Oliver | KEEN Utility |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 15.1% | 12.7% | 17.5% | 7.3% | 5.1% | 4.7% | 5.2% | 3% | 2.5% | 2.9% | 1.7% | 1.2% | 1.1% |
| Nov 2025 | 21.2% | 16.9% | 15.9% | 15.2% | 7.8% | 4% | 4.1% | 3.4% | 2.9% | 2.3% | 2.9% | 1.5% | 1% | 0.85% |
| Dec 2025 | 20.9% | 23.8% | 9.2% | 11% | 9.4% | 3.6% | 3.3% | 6.9% | 2.1% | 3.7% | 3.5% | 1% | 0.8% | 0.94% |
| Jan 2026 | 16.7% | 31.7% | 8.7% | 12.7% | 6.1% | 5% | 3.3% | 5.2% | 2.2% | 2.6% | 2.4% | 1.2% | 0.97% | 1.1% |
| Feb 2026 | 21.9% | 21.3% | 10.4% | 15.7% | 6.6% | 5% | 4% | 3.7% | 2.7% | 2.8% | 2.3% | 1.6% | 1% | 0.96% |
| Mar 2026 | 19.3% | 24.3% | 12.3% | 11.7% | 7.1% | 5% | 4.3% | 3.6% | 3.2% | 2.5% | 2.5% | 1.8% | 1.2% | 1.3% |
| Apr 2026 | 20.1% | 20.9% | 10.8% | 16.3% | 7.4% | 4.8% | 3.7% | 3.7% | 3% | 2.2% | 2.4% | 1.8% | 1.3% | 1.5% |
| May 2026 | 21.1% | 16.9% | 13.5% | 12.1% | 7.8% | 5.6% | 3.3% | 3.6% | 3.2% | 5.6% | 2.3% | 2.2% | 1.5% | 1.4% |
| Jun 2026 | 21.9% | 19.2% | 11.8% | 13% | 6.6% | 5.6% | 3.3% | 3.5% | 3.3% | 4.1% | 2.3% | 2.3% | 1.8% | 1.4% |
| Jul 2026 | 17.7% | 19.7% | 11.6% | 19.3% | 6.5% | 5.3% | 3.2% | 3.7% | 3.2% | 2.4% | 2.3% | 2.2% | 1.5% | 1.3% |
| Aug 2026 | 19.4% | 21.7% | 12.8% | 11.8% | 7.2% | 7.1% | 3.6% | 3.8% | 2.9% | 2.6% | 2.5% | 2.1% | 1.4% | 1.1% |
| Sep 2026 | 21.1% | 19.2% | 13.5% | 10.2% | 7.8% | 6.1% | 4.1% | 3.6% | 3.4% | 3.3% | 2.8% | 2.3% | 1.5% | 1.2% |
How has the Carhartt and Danner comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Danner took it in December 2025, Carhartt took it in April 2026, Danner took it in May 2026.
- Across the 12 months ending September 2026, Carhartt’s share of searches among work boot brands worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 19.4K to 14.4K.
- Across the 12 months ending September 2026, Danner’s share of searches among work boot brands worldwide moved from 2.5% to 3.3%, and its estimated monthly branded searches held steady at 17.2K.
How did search popularity change for work boot brands worldwide in September 2026?
2 changes
In September 2026, Danner gained share of searches among work boot brands worldwide, from 2.6% to 3.3%.
Estimated monthly branded searches for Carhartt worldwide fell 25.8% over 12 measured months, from 19.4K to 14.4K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Carhartt’s and Danner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among work boot brands
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