How popular isCaterpillar in search?
In August 2026, there were an estimated 2.4K branded searches for Caterpillar worldwide which is down 17.2% over the last 11 months. Caterpillar holds 0.13% estimated Share of Search among work boot brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ariat37.5%
Red Wing25.1%
Oliver20.5%
Blundstone16.8%- Caterpillar0.13%
Follow Caterpillar and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which work boot brands compete with Caterpillar?
Share of Search by month for Ariat, Red Wing, Oliver, Blundstone, Caterpillar. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Red Wing | Oliver | Blundstone | Caterpillar |
|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 47.6% | 9.6% | 21.4% | 0.09% |
| Nov 2025 | 26.3% | 39.4% | 7.9% | 26.3% | 0.08% |
| Dec 2025 | 27.6% | 41.4% | 8.3% | 22.7% | 0.07% |
| Jan 2026 | 20.1% | 54.5% | 9% | 16.4% | 0.07% |
| Feb 2026 | 26.9% | 40.3% | 14.7% | 18% | 0.12% |
| Mar 2026 | 18.8% | 62.5% | 10.3% | 8.4% | 0.08% |
| Apr 2026 | 28.4% | 42.2% | 19% | 10.4% | 0.1% |
| May 2026 | 38.7% | 25.9% | 21.2% | 14.1% | 0.14% |
| Jun 2026 | 31.3% | 20.9% | 38.3% | 9.4% | 0.11% |
| Jul 2026 | 33.3% | 27.2% | 27.2% | 12.2% | 0.15% |
| Aug 2026 | 37.5% | 25.1% | 20.5% | 16.8% | 0.13% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.5% | 673K | +22.4% | +4.2 points | |
| 2, moved from 3rd to 2nd | 25.1% | 450K | 0% | -2.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.5% | 368K | -18.2% | -6.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 16.8% | 301K | +49.8% | +4.6 points | |
| 5, held 5th | 0.13% | 2.4K | 0% | 0 points |
1.
Ariat37.5%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.2 points.
2.
Red Wing25.1%
Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.
Oliver20.5%
Moved from 2nd to 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -6.7 points.
16.8%
Held 4th. 301K estimated branded searches, +49.8% vs prior month. Share +4.6 points.
0.13%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Caterpillar and its closest rivals
How has branded search demand for Caterpillar changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Caterpillar worldwide fell from 2.9K to 2.4K.
- Across the 11 months ending August 2026, Caterpillar’s estimated Share of Search among work boot brands worldwide held steady, from 0.09% to 0.13%.
How did search popularity change for work boot brands worldwide in August 2026?
5 changes
In August 2026, Blundstone gained estimated Share of Search among work boot brands worldwide, from 12.2% to 16.8%.
In August 2026, Ariat gained estimated Share of Search among work boot brands worldwide, from 33.3% to 37.5%.
In August 2026, Oliver lost estimated Share of Search among work boot brands worldwide, from 27.2% to 20.5%.
In August 2026, Red Wing lost estimated Share of Search among work boot brands worldwide, from 27.2% to 25.1%.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Caterpillar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Safety boots | 6th of 6 | 0.1% | Show ranking |
| Workwear brands | 4th of 5 | 0.11% | Show ranking |
| Work boot brands | 5th of 5 | 0.13% | Shown above |
| Skid steer brands | 5th of 6 | 0.2% | Show ranking |
| Mini excavators | 5th of 6 | 0.61% | Show ranking |
| Hi vis workwear | 4th of 6 | 3.1% | Show ranking |
| Telehandlers | 6th of 6 | 3.9% | Show ranking |
How is Caterpillar measured?
Brandwave collects information about searches that people make online using Caterpillar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- cat digger
Do you work for Caterpillar? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Caterpillar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.