How popular isAriat in search?
In September 2026, people searched for Ariat by name about 673,000 times worldwide, about the same as the previous year. These searches made up 47.2% of all global workwear brand searches, placing Ariat first out of 12 brands. These are worldwide searches for English-language branded terms.
Ariat47.2%- Duluth Trading Company31.6%
Blåkläder6.4%
Portwest4.2%- TRUEWERK4.2%
Red Kap2.3%
Carhartt1.3%
Dickies1%
Hard Yakka1%
Caterpillar0.38%- +2 more
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Which workwear brands compete with Ariat?
Share of searches by month for Ariat, Duluth Trading Company, Blåkläder, Portwest, TRUEWERK, Red Kap. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Duluth Trading Company | Blåkläder | Portwest | TRUEWERK | Red Kap | Carhartt | Dickies | Hard Yakka | Caterpillar | Wrangler RIGGS Workwear | Bisley |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 30.5% | 6.1% | 5% | 5% | 2.2% | 1.2% | 2.2% | 1.2% | 0.55% | 0.3% | 0.03% |
| Nov 2025 | 45.3% | 37.3% | 4.1% | 3.4% | 5% | 1.5% | 1% | 1% | 0.82% | 0.45% | 0.2% | 0.02% |
| Dec 2025 | 46.9% | 38.6% | 2.8% | 2.3% | 4.2% | 1.6% | 1.3% | 1% | 0.57% | 0.46% | 0.21% | 0.01% |
| Jan 2026 | 47.2% | 31.5% | 5.2% | 4.2% | 5.2% | 1.9% | 1.6% | 1.3% | 1% | 0.57% | 0.31% | 0.02% |
| Feb 2026 | 48.6% | 26.6% | 6.5% | 5.3% | 5.3% | 2.4% | 1.6% | 1.3% | 1.3% | 0.58% | 0.32% | 0.03% |
| Mar 2026 | 53.2% | 23.8% | 5.9% | 4.8% | 4.8% | 2.6% | 1.4% | 1.2% | 1.4% | 0.52% | 0.35% | 0.03% |
| Apr 2026 | 53.5% | 23.9% | 5.9% | 3.9% | 5.9% | 2.2% | 1.2% | 1.2% | 1.4% | 0.53% | 0.29% | 0.03% |
| May 2026 | 50.6% | 27.7% | 4.5% | 3.7% | 6.8% | 2% | 1.4% | 1.1% | 1.4% | 0.5% | 0.27% | 0.04% |
| Jun 2026 | 47.2% | 31.6% | 5.2% | 4.2% | 5.2% | 2.3% | 1.3% | 0.85% | 1.3% | 0.57% | 0.25% | 0.03% |
| Jul 2026 | 43.9% | 35.9% | 3.9% | 4.8% | 4.8% | 2.2% | 1.4% | 0.97% | 1.2% | 0.53% | 0.29% | 0.04% |
| Aug 2026 | 48.5% | 32.5% | 4.4% | 3.6% | 4.4% | 2% | 1.6% | 1.1% | 1.3% | 0.48% | 0.26% | 0.03% |
| Sep 2026 | 47.2% | 31.6% | 6.4% | 4.2% | 4.2% | 2.3% | 1.3% | 1% | 1% | 0.38% | 0.25% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 673K | 0% | -1.3 points | |
| 2, held 2nd | 31.6% | 450K | 0% | -0.9 points | |
| 3, held 3rd | 6.4% | 90.5K | +49.6% | +2 points | |
| 4, moved from 5th to 4th | 4.2% | 60.5K | +22.2% | +0.7 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.2% | 60.5K | 0% | -0.1 pointsmoved from 4th to 5th | |
| 6, held 6th | 2.3% | 33.1K | +22.1% | +0.4 points | |
| 7, held 7th | 1.3% | 18.1K | -18.5% | -0.3 points | |
| 8, moved from 9th to 8th | 1% | 14.8K | 0% | 0 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 1% | 14.8K | -18.2% | -0.3 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.38% | 5.4K | -18.2% | -0.1 points | |
| 11, held 11th | 0.25% | 3.6K | 0% | 0 points | |
| 12, held 12th | 0.03% | 390 | 0% | 0 points |
1.
Ariat47.2%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.3 points.
31.6%
Held 2nd. 450K estimated branded searches, 0% vs prior month. Share -0.9 points.
6.4%
Held 3rd. 90.5K estimated branded searches, +49.6% vs prior month. Share +2 points.
4.
Portwest4.2%
Moved from 5th to 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
5.TRUEWERK
4.2%
Moved from 4th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Red Kap2.3%
Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.4 points.
7.
Carhartt1.3%
Held 7th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
8.
Dickies1%
Moved from 9th to 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
1%
Moved from 8th to 9th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
10.
Caterpillar0.38%
Held 10th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
0.25%
Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
12.
Bisley0.03%
Held 12th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ariat and its closest rivals
Every comparison with Ariat
55 comparisons
- Ariat vs Clarks
- Ariat vs Dr. Martens
- Ariat vs Patagonia
- Ariat vs Skechers
- Ariat vs Timberland
- Ariat vs UGG
- Ariat vs Red Wing
- Ariat vs Blundstone
- Ariat vs Duluth Trading Company
- Ariat vs Thursday Boot Company
- Ariat vs Oliver
- Ariat vs Frye
- Ariat vs Bogs
- Ariat vs Sam Edelman
- Ariat vs Columbia
- Ariat vs Sorel
- Allen Edmonds vs Ariat
- Ariat vs Muck Boot
- Ariat vs Danner
- Ariat vs Castelli
- Ariat vs Crockett & Jones
- Ariat vs Thorogood
- Ariat vs Blåkläder
- Ariat vs First Lite
- Ariat vs Naturalizer
- Ariat vs Smartwool
- Ariat vs Dune London
- Ariat vs Wolverine
- Ariat vs Portwest
- Ariat vs TRUEWERK
- Ariat vs Hunter
- Ariat vs Redback
- Ariat vs Timberland PRO
- Ariat vs Georgia Boot
- Ariat vs Merrell
- Ariat vs Red Kap
- Ariat vs Dickies
- Ariat vs Hard Yakka
- Ariat vs KEEN
- Ariat vs Dunlop
- Ariat vs Burton
- Ariat vs Taft
- Ariat vs Mountain Horse
- Ariat vs KEEN Utility
- Ariat vs Shires
- Ariat vs Carhartt
- Ariat vs Caterpillar
- Ariat vs Wrangler RIGGS Workwear
- Ariat vs Parlanti
- Ariat vs Tredstep
- Ariat vs Salomon
- Ariat vs Bisley
- Ariat vs DeNiro Boot Co.
- Ariat vs Dublin
- Ariat vs Toggi
How has branded search demand for Ariat changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ariat worldwide held steady at 673K.
- Across the 12 months ending September 2026, Ariat’s share of searches among workwear brands worldwide increased from 45.6% to 47.2%.
- Across the 12 months ending September 2026, Ariat’s share of searches among workwear brands worldwide peaked at 53.5% in April 2026 and was lowest at 43.9% in July 2026.
How did search popularity change for workwear brands worldwide in September 2026?
6 changes
In September 2026, Portwest overtook TRUEWERK to rank 4th among workwear brands worldwide, with 4.2% of the searches.
In September 2026, Blåkläder gained share of searches among workwear brands worldwide, from 4.4% to 6.4%.
In September 2026, Ariat lost share of searches among workwear brands worldwide, from 48.5% to 47.2%.
In September 2026, Duluth Trading Company lost share of searches among workwear brands worldwide, from 32.5% to 31.6%.
TRUEWERK’s share of searches among workwear brands worldwide has lost ground for 3 months in a row, from 5.2% to 4.2% in September 2026.
In September 2026, Dickies rose from 9th to 8th among workwear brands worldwide.
How are Ariat’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Ariat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ariat
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Where does Ariat compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Boot brands | 4th of 11 | 5.3% | Show ranking |
| Dress boots brands | 4th of 11 | 5.5% | Show ranking |
| Waterproof boots brands | 4th of 10 | 6% | Show ranking |
| Steel toe boot brands | 3rd of 9 | 12.2% | Show ranking |
| Ankle boots brands | 3rd of 9 | 12.7% | Show ranking |
| Base layer brands | 2nd of 8 | 17% | Show ranking |
| Women's boot brands | 2nd of 10 | 18.2% | Show ranking |
| Farm boots brands | 1st of 8 | 29.6% | Show ranking |
| Work boot brands | 1st of 8 | 30.2% | Show ranking |
| Workwear brands | 1st of 12 | 47.2% | Shown above |
| Equestrian boots | 1st of 9 | 97.5% | Show ranking |
Is Ariat your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.