Ariat vs DeNiro Boot Co.:Which is searched more?
In September 2026, Ariat had more branded searches than DeNiro Boot Co. among equestrian boots worldwide. Ariat had about 673,000 branded searches, while DeNiro Boot Co. had 320. Ariat made up 97.5% of all equestrian boot searches we track, and DeNiro Boot Co. accounted for 0.05%. These are worldwide searches for English-language branded terms.
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Is Ariat or DeNiro Boot Co. more popular in search?
Compare the equestrian boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ariat, DeNiro Boot Co.. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Mountain Horse | Shires | Parlanti | Tredstep | DeNiro Boot Co. | Dublin | Toggi | Sherwood |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 1.7% | 0.95% | 0.34% | 0.13% | 0.04% | 0.08% | 0.02% | <0.01% |
| Nov 2025 | 97.7% | 1.2% | 0.64% | 0.28% | 0.1% | 0.05% | 0.05% | 0.01% | <0.01% |
| Dec 2025 | 98.1% | 0.97% | 0.53% | 0.24% | 0.09% | 0.02% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 97.2% | 1.4% | 0.78% | 0.35% | 0.14% | 0.03% | 0.06% | 0.01% | <0.01% |
| Feb 2026 | 96.9% | 1.4% | 0.95% | 0.42% | 0.16% | 0.04% | 0.07% | <0.01% | <0.01% |
| Mar 2026 | 97.3% | 1.2% | 0.95% | 0.35% | 0.13% | 0.03% | 0.06% | <0.01% | <0.01% |
| Apr 2026 | 97.5% | 1.2% | 0.78% | 0.35% | 0.13% | 0.04% | 0.07% | <0.01% | <0.01% |
| May 2026 | 97.7% | 0.96% | 0.78% | 0.35% | 0.15% | 0.04% | 0.06% | <0.01% | <0.01% |
| Jun 2026 | 97.9% | 0.79% | 0.79% | 0.28% | 0.15% | 0.03% | 0.05% | <0.01% | <0.01% |
| Jul 2026 | 97.3% | 1.2% | 0.95% | 0.34% | 0.18% | 0.05% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 97.6% | 0.96% | 0.78% | 0.35% | 0.19% | 0.04% | 0.06% | <0.01% | <0.01% |
| Sep 2026 | 97.5% | 1.2% | 0.78% | 0.28% | 0.14% | 0.05% | 0.05% | <0.01% | <0.01% |
How has the Ariat and DeNiro Boot Co. comparison changed over the last 12 months?
3 findings
- Ariat was ahead of DeNiro Boot Co. in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among equestrian boots worldwide moved from 96.7% to 97.5%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, DeNiro Boot Co.’s share of searches among equestrian boots worldwide moved from 0.04% to 0.05%, and its estimated monthly branded searches moved from 260 to 320.
How did search popularity change for equestrian boots worldwide in September 2026?
1 change
In September 2026, DeNiro Boot Co. rose from 7th to 6th among equestrian boots worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ariat’s and DeNiro Boot Co.’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ariat
1 branded search term
- ariat
DeNiro Boot Co.
1 branded search term
- deniro boot co
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