Brandwave

How popular isDeNiro Boot Co. in search?

In September 2026, people searched for DeNiro Boot Co. by name about 320 times worldwide, a 23.1% increase from the previous year. These searches made up 0.05% of all global equestrian boot searches, placing DeNiro Boot Co. sixth out of nine boots. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Ariat97.5%
  2. Mountain Horse1.2%
  3. Shires0.78%
  4. Parlanti0.28%
  5. Tredstep0.14%
  6. DeNiro Boot Co.0.05%
  7. Dublin0.05%
  8. Toggi<0.01%
  9. Sherwood<0.01%
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Which equestrian boots compete with DeNiro Boot Co.?

DeNiro Boot Co. against equestrian boots worldwide, by month

Share of searches by month for Ariat, DeNiro Boot Co.. The figures are in the table below the chart.

View monthly share of searches table
MonthAriatMountain HorseShiresParlantiTredstepDeNiro Boot Co.DublinToggiSherwood
Oct 202596.7%1.7%0.95%0.34%0.13%0.04%0.08%0.02%<0.01%
Nov 202597.7%1.2%0.64%0.28%0.1%0.05%0.05%0.01%<0.01%
Dec 202598.1%0.97%0.53%0.24%0.09%0.02%0.04%<0.01%<0.01%
Jan 202697.2%1.4%0.78%0.35%0.14%0.03%0.06%0.01%<0.01%
Feb 202696.9%1.4%0.95%0.42%0.16%0.04%0.07%<0.01%<0.01%
Mar 202697.3%1.2%0.95%0.35%0.13%0.03%0.06%<0.01%<0.01%
Apr 202697.5%1.2%0.78%0.35%0.13%0.04%0.07%<0.01%<0.01%
May 202697.7%0.96%0.78%0.35%0.15%0.04%0.06%<0.01%<0.01%
Jun 202697.9%0.79%0.79%0.28%0.15%0.03%0.05%<0.01%<0.01%
Jul 202697.3%1.2%0.95%0.34%0.18%0.05%0.06%<0.01%<0.01%
Aug 202697.6%0.96%0.78%0.35%0.19%0.04%0.06%<0.01%<0.01%
Sep 202697.5%1.2%0.78%0.28%0.14%0.05%0.05%<0.01%<0.01%
  1. 1.Ariat

    97.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  3. 3.Shires

    0.78%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Parlanti

    0.28%

    Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  5. 5.Tredstep

    0.14%

    Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

  6. Moved from 7th to 6th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  7. 7.Dublin

    0.05%

    Moved from 6th to 7th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

  8. 8.Toggi

    <0.01%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  9. 9.Sherwood

    <0.01%

    Held 9th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare search popularity between DeNiro Boot Co. and its closest rivals

Every comparison with DeNiro Boot Co.

7 comparisons

How has branded search demand for DeNiro Boot Co. changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DeNiro Boot Co. worldwide rose from 260 to 320.
  • Across the 12 months ending September 2026, DeNiro Boot Co. rose from 7th to 6th among equestrian boots worldwide.

How did search popularity change for equestrian boots worldwide in September 2026?

6 changes
  1. In September 2026, DeNiro Boot Co. rose from 7th to 6th among equestrian boots worldwide.

  2. In September 2026, Dublin fell from 6th to 7th among equestrian boots worldwide.

  3. Estimated monthly branded searches for Tredstep worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

  4. Estimated monthly branded searches for Toggi worldwide fell 72.7% over 12 measured months, from 110 to 30 in September 2026.

  5. Estimated monthly branded searches for Sherwood worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  6. Estimated monthly branded searches for Mountain Horse worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are DeNiro Boot Co.’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DeNiro Boot Co.’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • deniro boot co

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How the Brand Demand Index is measured

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