Brandwave

Equestrian boots:Which brands are most popular in search?

In August 2026, Ariat was the most searched among equestrian boots worldwide, with an estimated 673K branded searches and 98.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ariat98.2%
  2. Mountain Horse0.96%
  3. Shires0.79%
  4. Dublin0.06%
  5. Toggi<0.01%
  6. Sherwood<0.01%

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Share of SearchLeaderboard

Compare the equestrian boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among equestrian boots worldwide, by month

Share of Search by month for Ariat. The figures are in the table below the chart.

View monthly share of search table
MonthAriatMountain HorseShiresDublinToggiSherwood
Oct 202597.2%1.7%0.95%0.09%0.02%<0.01%
Nov 202598.1%1.2%0.65%0.05%0.01%<0.01%
Dec 202598.4%0.97%0.53%0.04%<0.01%<0.01%
Jan 202697.7%1.4%0.78%0.06%0.01%<0.01%
Feb 202697.5%1.4%0.96%0.07%<0.01%<0.01%
Mar 202697.8%1.2%0.96%0.06%<0.01%<0.01%
Apr 202698%1.2%0.79%0.07%<0.01%<0.01%
May 202698.2%0.96%0.79%0.06%<0.01%<0.01%
Jun 202698.4%0.79%0.79%0.05%<0.01%<0.01%
Jul 202697.8%1.2%0.96%0.06%<0.01%<0.01%
Aug 202698.2%0.96%0.79%0.06%<0.01%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Ariat

    98.2%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +0.4 points.

  2. 2.Mountain Horse

    0.96%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  3. 3.Shires

    0.79%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Dublin

    0.06%

    Held 4th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.

  5. 5.Toggi

    <0.01%

    Moved from 6th to 5th. 40 estimated branded searches, +100% vs prior month. Share 0 points.

  6. 6.Sherwood

    <0.01%

    Moved from 5th to 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among equestrian boots worldwide?

In August 2026, Ariat was the most searched among equestrian boots worldwide, with an estimated 673K branded searches and 98.2% estimated Share of Search within this set. Mountain Horse is in 2nd place, 97.2 percentage points behind at 0.96% Share of Search.

Global equestrian boots, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Ariat97.2% → 98.2%98.4%Dec 202597.2%Oct 20251st
Mountain Horse1.7% → 0.96%1.7%Oct 20250.79%Jun 20262nd
Shires0.95% → 0.79%0.96%Jul 20260.53%Dec 20253rd
Dublin0.09% → 0.06%0.09%Oct 20250.04%Dec 20254th
Toggi0.02% → <0.01%0.02%Oct 2025<0.01%Jul 20265th
Sherwood<0.01%<0.01%Feb 2026<0.01%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Ariat’s estimated Share of Search among equestrian boots worldwide increased from 97.2% to 98.2%.
  • Across the 11 months ending August 2026, Mountain Horse’s estimated Share of Search among equestrian boots worldwide decreased from 1.7% to 0.96%.
  • Across the 11 months ending August 2026, Ariat’s estimated Share of Search among equestrian boots worldwide peaked at 98.4% in December 2025 and was lowest at 97.2% in October 2025.
  • Across the 11 months ending August 2026, Shires, Dublin, Toggi and Sherwood held steady: their estimated Share of Search among equestrian boots worldwide each moved less than 0.5 percentage points.

How did search popularity change for equestrian boots worldwide in August 2026?

  1. In August 2026, Toggi rose from 6th to 5th among equestrian boots worldwide.

  2. In August 2026, Sherwood fell from 5th to 6th among equestrian boots worldwide.

  3. Estimated monthly branded searches for Mountain Horse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.

  4. Estimated monthly branded searches for Dublin worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.

  5. Estimated monthly branded searches for Shires worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

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