How popular isParlanti in search?
In September 2026, people searched for Parlanti by name about 1,900 times worldwide, a 20.8% decrease from the previous year. These searches made up 0.28% of all global equestrian boot searches, placing Parlanti fourth out of nine boots. These are worldwide searches for English-language branded terms.
Ariat97.5%
Mountain Horse1.2%
Shires0.78%
Parlanti0.28%
Tredstep0.14%- DeNiro Boot Co.0.05%
- Dublin0.05%
Toggi<0.01%- Sherwood<0.01%
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Which equestrian boots compete with Parlanti?
Share of searches by month for Ariat, Parlanti. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Mountain Horse | Shires | Parlanti | Tredstep | DeNiro Boot Co. | Dublin | Toggi | Sherwood |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 1.7% | 0.95% | 0.34% | 0.13% | 0.04% | 0.08% | 0.02% | <0.01% |
| Nov 2025 | 97.7% | 1.2% | 0.64% | 0.28% | 0.1% | 0.05% | 0.05% | 0.01% | <0.01% |
| Dec 2025 | 98.1% | 0.97% | 0.53% | 0.24% | 0.09% | 0.02% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 97.2% | 1.4% | 0.78% | 0.35% | 0.14% | 0.03% | 0.06% | 0.01% | <0.01% |
| Feb 2026 | 96.9% | 1.4% | 0.95% | 0.42% | 0.16% | 0.04% | 0.07% | <0.01% | <0.01% |
| Mar 2026 | 97.3% | 1.2% | 0.95% | 0.35% | 0.13% | 0.03% | 0.06% | <0.01% | <0.01% |
| Apr 2026 | 97.5% | 1.2% | 0.78% | 0.35% | 0.13% | 0.04% | 0.07% | <0.01% | <0.01% |
| May 2026 | 97.7% | 0.96% | 0.78% | 0.35% | 0.15% | 0.04% | 0.06% | <0.01% | <0.01% |
| Jun 2026 | 97.9% | 0.79% | 0.79% | 0.28% | 0.15% | 0.03% | 0.05% | <0.01% | <0.01% |
| Jul 2026 | 97.3% | 1.2% | 0.95% | 0.34% | 0.18% | 0.05% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 97.6% | 0.96% | 0.78% | 0.35% | 0.19% | 0.04% | 0.06% | <0.01% | <0.01% |
| Sep 2026 | 97.5% | 1.2% | 0.78% | 0.28% | 0.14% | 0.05% | 0.05% | <0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 97.5% | 673K | 0% | -0.1 points | |
| 2, held 2nd | 1.2% | 8.1K | +22.7% | +0.2 points | |
| 3, held 3rd | 0.78% | 5.4K | 0% | 0 points | |
| 4, held 4th | 0.28% | 1.9K | -20.8% | -0.1 points | |
| 5, held 5th | 0.14% | 1K | -23.1% | 0 points | |
| 6, moved from 7th to 6th | 0.05% | 320 | +23.1% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.05% | 320 | -17.9% | 0 pointsmoved from 6th to 7th | |
| 8, held 8th | <0.01% | 30 | -25% | 0 points | |
| 9, held 9th | <0.01% | 10 | -50% | 0 points |
1.
Ariat97.5%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.2%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
3.
Shires0.78%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Parlanti0.28%
Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
5.
Tredstep0.14%
Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
0.05%
Moved from 7th to 6th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
7.Dublin
0.05%
Moved from 6th to 7th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.
8.
Toggi<0.01%
Held 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
9.Sherwood
<0.01%
Held 9th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
Compare search popularity between Parlanti and its closest rivals
Every comparison with Parlanti
7 comparisons
How has branded search demand for Parlanti changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Parlanti worldwide fell from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Parlanti’s share of searches among equestrian boots worldwide held steady, from 0.34% to 0.28%.
How did search popularity change for equestrian boots worldwide in September 2026?
6 changes
In September 2026, DeNiro Boot Co. rose from 7th to 6th among equestrian boots worldwide.
In September 2026, Dublin fell from 6th to 7th among equestrian boots worldwide.
Estimated monthly branded searches for Tredstep worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.
Estimated monthly branded searches for Toggi worldwide fell 72.7% over 12 measured months, from 110 to 30 in September 2026.
Estimated monthly branded searches for Sherwood worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
Estimated monthly branded searches for Mountain Horse worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.
How are Parlanti’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Parlanti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- parlanti
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