Brandwave

Ariat vs Parlanti:Which is more popular?

In September 2026, Ariat had more branded searches than Parlanti among equestrian boots worldwide. Ariat had about 673,000 branded searches, while Parlanti had 1,900. Ariat made up 97.5% of all equestrian boot searches we track, and Parlanti accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about equestrian boots, Ariat appeared in all four answers and Parlanti in two. Ariat was mentioned before Parlanti in three out of four answers.

Among equestrian boots worldwide in September 2026

Who do people search for more?

Ariat, about 354 searches for every 1 for Parlanti

Ariat 673K searchesParlanti 1.9K searches

Who does AI mention more?

Ariat, mentioned in every answer we collected

Ariat in 4 of 4Parlanti in 2 of 4

Who does AI recommend more?

Ariat, named ahead of Parlanti in 3 of 4 answers

Ariat first in 3Parlanti first in 1

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Top equestrian boots in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Ariat appeared in all four answers. Parlanti was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Ariat was listed before Parlanti in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ariat1st
  2. DeNiro Boot Co.2nd
  3. Mountain Horse3rd
  4. Parlanti4th
  5. Tredstep5th
  6. Shires–
  7. Dublin–
  8. Toggi–
  9. Sherwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ariat4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mountain Horse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tredstep3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parlanti2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeNiro Boot Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shires0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dublin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sherwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about equestrian boots

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Ariat or Parlanti more popular in search?

This chart shows how often people search Google for Ariat and Parlanti by name. Each line represents a brand's share of searches for all nine equestrian boots we track, month by month, from English-language searches worldwide.

Ariat and Parlanti among equestrian boots worldwide, by month

Share of searches by month for Ariat, Parlanti. The figures are in the table below the chart.

View monthly share of searches table
MonthAriatMountain HorseShiresParlantiTredstepDeNiro Boot Co.DublinToggiSherwood
Oct 202596.7%1.7%0.95%0.34%0.13%0.04%0.08%0.02%<0.01%
Nov 202597.7%1.2%0.64%0.28%0.1%0.05%0.05%0.01%<0.01%
Dec 202598.1%0.97%0.53%0.24%0.09%0.02%0.04%<0.01%<0.01%
Jan 202697.2%1.4%0.78%0.35%0.14%0.03%0.06%0.01%<0.01%
Feb 202696.9%1.4%0.95%0.42%0.16%0.04%0.07%<0.01%<0.01%
Mar 202697.3%1.2%0.95%0.35%0.13%0.03%0.06%<0.01%<0.01%
Apr 202697.5%1.2%0.78%0.35%0.13%0.04%0.07%<0.01%<0.01%
May 202697.7%0.96%0.78%0.35%0.15%0.04%0.06%<0.01%<0.01%
Jun 202697.9%0.79%0.79%0.28%0.15%0.03%0.05%<0.01%<0.01%
Jul 202697.3%1.2%0.95%0.34%0.18%0.05%0.06%<0.01%<0.01%
Aug 202697.6%0.96%0.78%0.35%0.19%0.04%0.06%<0.01%<0.01%
Sep 202697.5%1.2%0.78%0.28%0.14%0.05%0.05%<0.01%<0.01%

How has the Ariat and Parlanti comparison changed over the last 12 months?

3 findings
  • Ariat was ahead of Parlanti in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ariat’s share of searches among equestrian boots worldwide moved from 96.7% to 97.5%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Parlanti’s share of searches among equestrian boots worldwide moved from 0.34% to 0.28%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for equestrian boots worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Parlanti worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ariat’s and Parlanti’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ariat

1 branded search term

  • ariat

Parlanti

1 branded search term

  • parlanti

How the Brand Demand Index is measured

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