Brandwave

How popular isParlanti?

In September 2026, people searched for Parlanti by name about 1,900 times worldwide, a 20.8% decrease from the previous year. These searches made up 0.28% of all global equestrian boot searches, placing Parlanti fourth out of nine boots. When we asked both ChatGPT and Google AI Overviews about equestrian boots, Parlanti appeared in two of the four answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Parlanti is the fourth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. AriatShare of searches 97.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Mountain HorseShare of searches 1.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. ShiresShare of searches 0.78%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. ParlantiShare of searches 0.28%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. TredstepShare of searches 0.14%Mentioned in 3 of 4 AI answersPlace in AI recommendations 5th

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Top equestrian boots in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Parlanti was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Parlanti is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ariat1st
  2. DeNiro Boot Co.2nd
  3. Mountain Horse3rd
  4. Parlanti4th
  5. Tredstep5th
  6. Shires–
  7. Dublin–
  8. Toggi–
  9. Sherwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ariat4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mountain Horse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tredstep3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Parlanti2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeNiro Boot Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Shires0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dublin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sherwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about equestrian boots

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which equestrian boots compete with Parlanti?

Parlanti against equestrian boots worldwide, by month

Share of searches by month for Ariat, Parlanti. The figures are in the table below the chart.

View monthly share of searches table
MonthAriatMountain HorseShiresParlantiTredstepDeNiro Boot Co.DublinToggiSherwood
Oct 202596.7%1.7%0.95%0.34%0.13%0.04%0.08%0.02%<0.01%
Nov 202597.7%1.2%0.64%0.28%0.1%0.05%0.05%0.01%<0.01%
Dec 202598.1%0.97%0.53%0.24%0.09%0.02%0.04%<0.01%<0.01%
Jan 202697.2%1.4%0.78%0.35%0.14%0.03%0.06%0.01%<0.01%
Feb 202696.9%1.4%0.95%0.42%0.16%0.04%0.07%<0.01%<0.01%
Mar 202697.3%1.2%0.95%0.35%0.13%0.03%0.06%<0.01%<0.01%
Apr 202697.5%1.2%0.78%0.35%0.13%0.04%0.07%<0.01%<0.01%
May 202697.7%0.96%0.78%0.35%0.15%0.04%0.06%<0.01%<0.01%
Jun 202697.9%0.79%0.79%0.28%0.15%0.03%0.05%<0.01%<0.01%
Jul 202697.3%1.2%0.95%0.34%0.18%0.05%0.06%<0.01%<0.01%
Aug 202697.6%0.96%0.78%0.35%0.19%0.04%0.06%<0.01%<0.01%
Sep 202697.5%1.2%0.78%0.28%0.14%0.05%0.05%<0.01%<0.01%

  1. 1.Ariat

    97.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Mountain Horse

    1.2%

    Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  3. 3.Shires

    0.78%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Parlanti

    0.28%

    Held 4th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.

  5. 5.Tredstep

    0.14%

    Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.

  6. 6.DeNiro Boot Co.

    0.05%

    Moved from 7th to 6th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

  7. 7.Dublin

    0.05%

    Moved from 6th to 7th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

  8. 8.Toggi

    <0.01%

    Held 8th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

  9. 9.Sherwood

    <0.01%

    Held 9th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Parlanti and its closest rivals

Every comparison with Parlanti

7 comparisons

How has branded search demand for Parlanti changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Parlanti worldwide fell from 2.4K to 1.9K.
  • Across the 12 months ending September 2026, Parlanti’s share of searches among equestrian boots worldwide held steady, from 0.34% to 0.28%.

How did search popularity change for equestrian boots worldwide in September 2026?

6 changes

  1. In September 2026, DeNiro Boot Co. rose from 7th to 6th among equestrian boots worldwide.

  2. In September 2026, Dublin fell from 6th to 7th among equestrian boots worldwide.

  3. Estimated monthly branded searches for Tredstep worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

  4. Estimated monthly branded searches for Toggi worldwide fell 72.7% over 12 measured months, from 110 to 30 in September 2026.

  5. Estimated monthly branded searches for Sherwood worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  6. Estimated monthly branded searches for Mountain Horse worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are Parlanti’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Parlanti’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • parlanti

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How the Brand Demand Index is measured

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