Parlanti vs Toggi:Which is more popular?
In September 2026, Parlanti had more branded searches than Toggi among equestrian boots worldwide. Parlanti had about 1,900 branded searches, while Toggi had 30. Parlanti made up 0.28% of all equestrian boot searches we track, and Toggi accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about equestrian boots, Parlanti appeared in two of the four answers and Toggi in none.
Who do people search for more?
Parlanti, about 63 searches for every 1 for Toggi
Who does AI mention more?
Parlanti, mentioned in 2 of 4 answers, Toggi in 0
Who does AI recommend more?
Parlanti, the only one of the two named
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Top equestrian boots in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Parlanti was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Toggi did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ariat1st- DeNiro Boot Co.2nd
Mountain Horse3rd- Parlanti4th
Tredstep5th
Shires–- Dublin–
Toggi–- Sherwood–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ariat4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mountain Horse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tredstep3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Parlanti2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DeNiro Boot Co.2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Shires0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dublin0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Toggi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sherwood0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about equestrian boots
4 answers
Asked ChatGPT
“Which equestrian boots brand should I buy?”
Asked ChatGPT
“What are the best equestrian boots brands?”
Asked ChatGPT
“What's the best equestrian boots brand for riding and stable use?”
Searched Google, AI Overview
“equestrian boots”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“horse riding boots”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Parlanti or Toggi more popular in search?
This chart shows how often people search Google for Parlanti and Toggi by name. Each line represents a brand's share of searches for all nine equestrian boots we track, month by month, from English-language searches worldwide.
Share of searches by month for Parlanti, Toggi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Mountain Horse | Shires | Parlanti | Tredstep | DeNiro Boot Co. | Dublin | Toggi | Sherwood |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 96.7% | 1.7% | 0.95% | 0.34% | 0.13% | 0.04% | 0.08% | 0.02% | <0.01% |
| Nov 2025 | 97.7% | 1.2% | 0.64% | 0.28% | 0.1% | 0.05% | 0.05% | 0.01% | <0.01% |
| Dec 2025 | 98.1% | 0.97% | 0.53% | 0.24% | 0.09% | 0.02% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 97.2% | 1.4% | 0.78% | 0.35% | 0.14% | 0.03% | 0.06% | 0.01% | <0.01% |
| Feb 2026 | 96.9% | 1.4% | 0.95% | 0.42% | 0.16% | 0.04% | 0.07% | <0.01% | <0.01% |
| Mar 2026 | 97.3% | 1.2% | 0.95% | 0.35% | 0.13% | 0.03% | 0.06% | <0.01% | <0.01% |
| Apr 2026 | 97.5% | 1.2% | 0.78% | 0.35% | 0.13% | 0.04% | 0.07% | <0.01% | <0.01% |
| May 2026 | 97.7% | 0.96% | 0.78% | 0.35% | 0.15% | 0.04% | 0.06% | <0.01% | <0.01% |
| Jun 2026 | 97.9% | 0.79% | 0.79% | 0.28% | 0.15% | 0.03% | 0.05% | <0.01% | <0.01% |
| Jul 2026 | 97.3% | 1.2% | 0.95% | 0.34% | 0.18% | 0.05% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 97.6% | 0.96% | 0.78% | 0.35% | 0.19% | 0.04% | 0.06% | <0.01% | <0.01% |
| Sep 2026 | 97.5% | 1.2% | 0.78% | 0.28% | 0.14% | 0.05% | 0.05% | <0.01% | <0.01% |
How has the Parlanti and Toggi comparison changed over the last 12 months?
3 findings
- Parlanti was ahead of Toggi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Parlanti’s share of searches among equestrian boots worldwide moved from 0.34% to 0.28%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, Toggi’s share of searches among equestrian boots worldwide moved from 0.02% to <0.01%, and its estimated monthly branded searches moved from 110 to 30.
How did search popularity change for equestrian boots worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Parlanti’s and Toggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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