How popular isAriat in search?
In August 2026, there were an estimated 673K branded searches for Ariat worldwide which held steady over the last 11 months. Ariat holds 98.2% estimated Share of Search among equestrian boots worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Ariat98.2%- Mountain Horse0.96%
Shires0.79%- Dublin0.06%
Toggi<0.01%- Sherwood<0.01%
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Which equestrian boots compete with Ariat?
Share of Search by month for Ariat. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Mountain Horse | Shires | Dublin | Toggi | Sherwood |
|---|---|---|---|---|---|---|
| Oct 2025 | 97.2% | 1.7% | 0.95% | 0.09% | 0.02% | <0.01% |
| Nov 2025 | 98.1% | 1.2% | 0.65% | 0.05% | 0.01% | <0.01% |
| Dec 2025 | 98.4% | 0.97% | 0.53% | 0.04% | <0.01% | <0.01% |
| Jan 2026 | 97.7% | 1.4% | 0.78% | 0.06% | 0.01% | <0.01% |
| Feb 2026 | 97.5% | 1.4% | 0.96% | 0.07% | <0.01% | <0.01% |
| Mar 2026 | 97.8% | 1.2% | 0.96% | 0.06% | <0.01% | <0.01% |
| Apr 2026 | 98% | 1.2% | 0.79% | 0.07% | <0.01% | <0.01% |
| May 2026 | 98.2% | 0.96% | 0.79% | 0.06% | <0.01% | <0.01% |
| Jun 2026 | 98.4% | 0.79% | 0.79% | 0.05% | <0.01% | <0.01% |
| Jul 2026 | 97.8% | 1.2% | 0.96% | 0.06% | <0.01% | <0.01% |
| Aug 2026 | 98.2% | 0.96% | 0.79% | 0.06% | <0.01% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 98.2% | 673K | +22.4% | +0.4 points | |
| 2, held 2nd | 0.96% | 6.6K | 0% | -0.2 points | |
| 3, held 3rd | 0.79% | 5.4K | 0% | -0.2 points | |
| 4, held 4th | 0.06% | 390 | +21.9% | 0 points | |
| 5, moved from 6th to 5th | <0.01% | 40 | +100% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | <0.01% | 20 | 0% | 0 pointsmoved from 5th to 6th |
1.
Ariat98.2%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +0.4 points.
0.96%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Shires0.79%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.Dublin
0.06%
Held 4th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.
5.
Toggi<0.01%
Moved from 6th to 5th. 40 estimated branded searches, +100% vs prior month. Share 0 points.
6.Sherwood
<0.01%
Moved from 5th to 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Ariat and its closest rivals
How has branded search demand for Ariat changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Ariat worldwide held steady at 673K.
- Across the 11 months ending August 2026, Ariat’s estimated Share of Search among equestrian boots worldwide increased from 97.2% to 98.2%.
- Across the 11 months ending August 2026, Ariat’s estimated Share of Search among equestrian boots worldwide peaked at 98.4% in December 2025 and was lowest at 97.2% in October 2025.
How did search popularity change for equestrian boots worldwide in August 2026?
5 changes
In August 2026, Toggi rose from 6th to 5th among equestrian boots worldwide.
In August 2026, Sherwood fell from 5th to 6th among equestrian boots worldwide.
Estimated monthly branded searches for Mountain Horse worldwide fell 45.5% over 11 measured months, from 12.1K to 6.6K in August 2026.
Estimated monthly branded searches for Dublin worldwide fell 33.9% over 11 measured months, from 590 to 390 in August 2026.
Estimated monthly branded searches for Shires worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
Where does Ariat compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Work boot brands | 1st of 5 | 37.5% | Show ranking |
| Equestrian boots | 1st of 6 | 98.2% | Shown above |
How is Ariat measured?
Brandwave collects information about searches that people make online using Ariat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ariat
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Is Ariat your brand?
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