Ariat vs KEEN Utility:Which is more popular?
In September 2026, Ariat had more branded searches than KEEN Utility among work boot brands worldwide. Ariat had about 673,000 branded searches, while KEEN Utility had 5,400. Ariat made up 30.2% of all work boot brand searches we track, and KEEN Utility accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about work boot brands, KEEN Utility appeared in all five answers and Ariat in one. KEEN Utility was mentioned before Ariat in every answer.
Who do people search for more?
Ariat, about 125 searches for every 1 for KEEN Utility
Who does AI mention more?
KEEN Utility, mentioned in every answer we collected
Who does AI recommend more?
KEEN Utility, named ahead of Ariat in every answer
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Top work boot brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KEEN Utility appeared in all five answers. Ariat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KEEN Utility was listed before Ariat in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Red Wing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- KEEN Utility5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thorogood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Timberland PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oliver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about work boot brands
5 answers
Asked ChatGPT
“Which work boot brand should I buy?”
Asked ChatGPT
“What are the best work boot brands?”
Asked ChatGPT
“What's the best work boot brand for all day comfort?”
Searched Google, AI Overview
“best work boots”
Searched Google, AI Overview
“comfortable work boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ariat or KEEN Utility more popular in search?
This chart shows how often people search Google for Ariat and KEEN Utility by name. Each line represents a brand's share of searches for all eight work boot brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ariat, KEEN Utility. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ariat | Red Wing | Blundstone | Oliver | Thorogood | Timberland PRO | Caterpillar | KEEN Utility |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 44.6% | 20% | 8.9% | 4% | 1.8% | 0.54% | 0.16% |
| Nov 2025 | 24.6% | 36.9% | 24.6% | 7.4% | 4.1% | 1.8% | 0.36% | 0.13% |
| Dec 2025 | 25.8% | 38.6% | 21.2% | 7.8% | 4.2% | 1.9% | 0.38% | 0.14% |
| Jan 2026 | 18.8% | 51.1% | 15.4% | 8.4% | 3.8% | 2.1% | 0.34% | 0.18% |
| Feb 2026 | 24.4% | 36.5% | 16.3% | 13.4% | 6% | 2.7% | 0.54% | 0.2% |
| Mar 2026 | 17.9% | 59.4% | 8% | 9.8% | 2.9% | 1.6% | 0.32% | 0.14% |
| Apr 2026 | 27.3% | 40.6% | 10% | 14.9% | 4.5% | 2% | 0.49% | 0.27% |
| May 2026 | 35.2% | 23.5% | 12.9% | 19.2% | 5.7% | 2.6% | 0.63% | 0.28% |
| Jun 2026 | 29% | 19.4% | 8.6% | 35.4% | 4.7% | 2.1% | 0.52% | 0.23% |
| Jul 2026 | 30.4% | 24.9% | 11.1% | 24.9% | 5% | 2.7% | 0.67% | 0.3% |
| Aug 2026 | 33.8% | 22.6% | 15.1% | 18.5% | 5.5% | 3% | 1.1% | 0.27% |
| Sep 2026 | 30.2% | 24.6% | 20.2% | 16.5% | 4.9% | 2.7% | 0.66% | 0.24% |
How has the Ariat and KEEN Utility comparison changed over the last 12 months?
3 findings
- Ariat was ahead of KEEN Utility in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ariat’s share of searches among work boot brands worldwide moved from 20% to 30.2%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, KEEN Utility’s share of searches among work boot brands worldwide moved from 0.16% to 0.24%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for work boot brands worldwide in September 2026?
1 change
In September 2026, Ariat lost share of searches among work boot brands worldwide, from 33.8% to 30.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ariat’s and KEEN Utility’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ariat
1 branded search term
- ariat
KEEN Utility
1 branded search term
- keen utility
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