Brandwave

How popular isKEEN Utility?

In September 2026, people searched for KEEN Utility by name about 5,400 times worldwide, about the same as the previous year. These searches made up 0.24% of all global work boot brand searches, placing KEEN Utility eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about work boot brands, KEEN Utility appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

KEEN Utility is the eighth most searched of 8 competitors and the second most recommended in AI answers.

  1. AriatShare of searches 30.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  2. Red WingShare of searches 24.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. BlundstoneShare of searches 20.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OliverShare of searches 16.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. KEEN UtilityShare of searches 0.24%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top work boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KEEN Utility appeared in all five answers. KEEN Utility is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Wing1st
  2. KEEN Utility2nd
  3. Thorogood3rd
  4. Timberland PRO4th
  5. Ariat5th
  6. Blundstone–
  7. Oliver–
  8. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Wing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KEEN Utility5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thorogood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Timberland PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oliver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about work boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which work boot brands compete with KEEN Utility?

KEEN Utility against work boot brands worldwide, by month

Share of searches by month for Ariat, Red Wing, Blundstone, Oliver, Thorogood, Timberland PRO, KEEN Utility. The figures are in the table below the chart.

View monthly share of searches table
MonthAriatRed WingBlundstoneOliverThorogoodTimberland PROCaterpillarKEEN Utility
Oct 202520%44.6%20%8.9%4%1.8%0.54%0.16%
Nov 202524.6%36.9%24.6%7.4%4.1%1.8%0.36%0.13%
Dec 202525.8%38.6%21.2%7.8%4.2%1.9%0.38%0.14%
Jan 202618.8%51.1%15.4%8.4%3.8%2.1%0.34%0.18%
Feb 202624.4%36.5%16.3%13.4%6%2.7%0.54%0.2%
Mar 202617.9%59.4%8%9.8%2.9%1.6%0.32%0.14%
Apr 202627.3%40.6%10%14.9%4.5%2%0.49%0.27%
May 202635.2%23.5%12.9%19.2%5.7%2.6%0.63%0.28%
Jun 202629%19.4%8.6%35.4%4.7%2.1%0.52%0.23%
Jul 202630.4%24.9%11.1%24.9%5%2.7%0.67%0.3%
Aug 202633.8%22.6%15.1%18.5%5.5%3%1.1%0.27%
Sep 202630.2%24.6%20.2%16.5%4.9%2.7%0.66%0.24%

  1. 1.Ariat

    30.2%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Red Wing

    24.6%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +2 points.

  3. 3.Blundstone

    20.2%

    Moved from 4th to 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +5 points.

  4. 4.Oliver

    16.5%

    Moved from 3rd to 4th. 368K estimated branded searches, 0% vs prior month. Share -2 points.

  5. 5.Thorogood

    4.9%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Timberland PRO

    2.7%

    Held 6th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Caterpillar

    0.66%

    Held 7th. 14.8K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

  8. 8.KEEN Utility

    0.24%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between KEEN Utility and its closest rivals

Every comparison with KEEN Utility

11 comparisons

How has branded search demand for KEEN Utility changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KEEN Utility worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, KEEN Utility’s share of searches among work boot brands worldwide held steady, from 0.16% to 0.24%.

How did search popularity change for work boot brands worldwide in September 2026?

6 changes

  1. In September 2026, Blundstone overtook Oliver to rank 3rd among work boot brands worldwide, with 20.2% of the searches.

  2. In September 2026, Red Wing gained share of searches among work boot brands worldwide, from 22.6% to 24.6%.

  3. In September 2026, Ariat lost share of searches among work boot brands worldwide, from 33.8% to 30.2%.

  4. In September 2026, Oliver lost share of searches among work boot brands worldwide, from 18.5% to 16.5%.

  5. In September 2026, Thorogood lost share of searches among work boot brands worldwide, from 5.5% to 4.9%.

  6. Estimated monthly branded searches for Caterpillar worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are KEEN Utility’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using KEEN Utility’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • keen utility

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How the Brand Demand Index is measured

Where does KEEN Utility compete?

KEEN Utility is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Safety boots10th of 100.16%Show ranking
Work boot brands8th of 80.24%Shown above
Creator with pink hair and a pink jacket

Is KEEN Utility your brand?

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