Brandwave

How popular isOliver in search?

In August 2026, there were an estimated 368K branded searches for Oliver worldwide which is up 22.3% over the last 11 months. Oliver holds 20.5% estimated Share of Search among work boot brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ariat37.5%
  2. Red Wing25.1%
  3. Oliver20.5%
  4. Blundstone16.8%
  5. Caterpillar0.13%
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Which work boot brands compete with Oliver?

Oliver against work boot brands worldwide, by month

Share of Search by month for Ariat, Red Wing, Oliver, Blundstone. The figures are in the table below the chart.

View monthly share of search table
MonthAriatRed WingOliverBlundstoneCaterpillar
Oct 202521.4%47.6%9.6%21.4%0.09%
Nov 202526.3%39.4%7.9%26.3%0.08%
Dec 202527.6%41.4%8.3%22.7%0.07%
Jan 202620.1%54.5%9%16.4%0.07%
Feb 202626.9%40.3%14.7%18%0.12%
Mar 202618.8%62.5%10.3%8.4%0.08%
Apr 202628.4%42.2%19%10.4%0.1%
May 202638.7%25.9%21.2%14.1%0.14%
Jun 202631.3%20.9%38.3%9.4%0.11%
Jul 202633.3%27.2%27.2%12.2%0.15%
Aug 202637.5%25.1%20.5%16.8%0.13%
Sep 2026—————

  1. 1.Ariat

    37.5%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.2 points.

  2. 2.Red Wing

    25.1%

    Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Oliver

    20.5%

    Moved from 2nd to 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -6.7 points.

  4. 4.Blundstone

    16.8%

    Held 4th. 301K estimated branded searches, +49.8% vs prior month. Share +4.6 points.

  5. 5.Caterpillar

    0.13%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oliver and its closest rivals

How has branded search demand for Oliver changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oliver worldwide rose from 301K to 368K.
  • Across the 11 months ending August 2026, Oliver’s estimated Share of Search among work boot brands worldwide increased from 9.6% to 20.5%.
  • Across the 11 months ending August 2026, Oliver’s estimated Share of Search among work boot brands worldwide peaked at 38.3% in June 2026 and was lowest at 7.9% in November 2025.
  • Across the 11 months ending August 2026, Oliver rose from 4th to 3rd among work boot brands worldwide.

How did search popularity change for work boot brands worldwide in August 2026?

  1. In August 2026, Blundstone gained estimated Share of Search among work boot brands worldwide, from 12.2% to 16.8%.

  2. In August 2026, Ariat gained estimated Share of Search among work boot brands worldwide, from 33.3% to 37.5%.

  3. In August 2026, Oliver lost estimated Share of Search among work boot brands worldwide, from 27.2% to 20.5%.

  4. In August 2026, Red Wing lost estimated Share of Search among work boot brands worldwide, from 27.2% to 25.1%.

  5. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

How is Oliver measured?

Brandwave collects information about searches that people make online using Oliver’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oliver

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How the Brand Demand Index is measured

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