KEEN Utility vs Oliver:Which is more popular?

Name: KEEN Utility vs Oliver: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Oliver had more branded searches than KEEN Utility among work boot brands worldwide. Oliver had about 368,000 branded searches, while KEEN Utility had 5,400. Oliver made up 16.5% of all work boot brand searches we track, and KEEN Utility accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about work boot brands, KEEN Utility appeared in all five answers and Oliver in none.

Among work boot brands worldwide in September 2026

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Top work boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KEEN Utility appeared in all five answers. Oliver did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Red Wing	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
KEEN Utility	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Thorogood	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Timberland PRO	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Ariat	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Blundstone	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Oliver	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Caterpillar	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Red Wing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
KEEN Utility5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Thorogood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Timberland PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oliver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about work boot brands

5 answers

Asked ChatGPT
“Which work boot brand should I buy?”
Asked ChatGPT
“What are the best work boot brands?”
1. 1Thorogood
2. 2Red Wing
3. 3KEEN Utility
4. 4Timberland PRO
5. 5Ariat
Asked ChatGPT
“What's the best work boot brand for all day comfort?”
Searched Google, AI Overview
“best work boots”
Searched Google, AI Overview
“comfortable work boots”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is KEEN Utility or Oliver more popular in search?

This chart shows how often people search Google for KEEN Utility and Oliver by name. Each line represents a brand's share of searches for all eight work boot brands we track, month by month, from English-language searches worldwide.

KEEN Utility and Oliver among work boot brands worldwide, by month

Month	Ariat	Red Wing	Blundstone	Oliver	Thorogood	Timberland PRO	Caterpillar	KEEN Utility
Oct 2025	20%	44.6%	20%	8.9%	4%	1.8%	0.54%	0.16%
Nov 2025	24.6%	36.9%	24.6%	7.4%	4.1%	1.8%	0.36%	0.13%
Dec 2025	25.8%	38.6%	21.2%	7.8%	4.2%	1.9%	0.38%	0.14%
Jan 2026	18.8%	51.1%	15.4%	8.4%	3.8%	2.1%	0.34%	0.18%
Feb 2026	24.4%	36.5%	16.3%	13.4%	6%	2.7%	0.54%	0.2%
Mar 2026	17.9%	59.4%	8%	9.8%	2.9%	1.6%	0.32%	0.14%
Apr 2026	27.3%	40.6%	10%	14.9%	4.5%	2%	0.49%	0.27%
May 2026	35.2%	23.5%	12.9%	19.2%	5.7%	2.6%	0.63%	0.28%
Jun 2026	29%	19.4%	8.6%	35.4%	4.7%	2.1%	0.52%	0.23%
Jul 2026	30.4%	24.9%	11.1%	24.9%	5%	2.7%	0.67%	0.3%
Aug 2026	33.8%	22.6%	15.1%	18.5%	5.5%	3%	1.1%	0.27%
Sep 2026	30.2%	24.6%	20.2%	16.5%	4.9%	2.7%	0.66%	0.24%

How has the KEEN Utility and Oliver comparison changed over the last 12 months?

3 findings

Oliver was ahead of KEEN Utility in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, KEEN Utility’s share of searches among work boot brands worldwide moved from 0.16% to 0.24%, and its estimated monthly branded searches held steady at 5.4K.
Across the 12 months ending September 2026, Oliver’s share of searches among work boot brands worldwide moved from 8.9% to 16.5%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for work boot brands worldwide in September 2026?

2 changes

In September 2026, Blundstone overtook Oliver to rank 3rd among work boot brands worldwide, with 20.2% of the searches.
In September 2026, Oliver lost share of searches among work boot brands worldwide, from 18.5% to 16.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KEEN Utility’s and Oliver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.