Brandwave

Ariat vs Blundstone:Which is more popular?

In September 2026, Ariat had more branded searches than Blundstone among work boot brands worldwide. Ariat had about 673,000 branded searches, while Blundstone had 450,000. Ariat made up 30.2% of all work boot brand searches we track, and Blundstone accounted for 20.2%. When we asked ChatGPT and Google AI Overviews about work boot brands, Ariat appeared in one of the five answers and Blundstone in none.

Among work boot brands worldwide in September 2026

Who do people search for more?

Ariat, about 50% more searches than Blundstone

Ariat 673K searchesBlundstone 450K searches

Who does AI mention more?

Ariat, mentioned in 1 of 5 answers, Blundstone in 0

Ariat in 1 of 5Blundstone in 0 of 5

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Top work boot brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ariat was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Blundstone did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Red Wing1st
  2. KEEN Utility2nd
  3. Thorogood3rd
  4. Timberland PRO4th
  5. Ariat5th
  6. Blundstone–
  7. Oliver–
  8. Caterpillar–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Red Wing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KEEN Utility5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Thorogood4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Timberland PRO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oliver0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caterpillar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about work boot brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Ariat or Blundstone more popular in search?

This chart shows how often people search Google for Ariat and Blundstone by name. Each line represents a brand's share of searches for all eight work boot brands we track, month by month, from English-language searches worldwide.

Ariat and Blundstone among work boot brands worldwide, by month

Share of searches by month for Ariat, Blundstone. The figures are in the table below the chart.

View monthly share of searches table
MonthAriatRed WingBlundstoneOliverThorogoodTimberland PROCaterpillarKEEN Utility
Oct 202520%44.6%20%8.9%4%1.8%0.54%0.16%
Nov 202524.6%36.9%24.6%7.4%4.1%1.8%0.36%0.13%
Dec 202525.8%38.6%21.2%7.8%4.2%1.9%0.38%0.14%
Jan 202618.8%51.1%15.4%8.4%3.8%2.1%0.34%0.18%
Feb 202624.4%36.5%16.3%13.4%6%2.7%0.54%0.2%
Mar 202617.9%59.4%8%9.8%2.9%1.6%0.32%0.14%
Apr 202627.3%40.6%10%14.9%4.5%2%0.49%0.27%
May 202635.2%23.5%12.9%19.2%5.7%2.6%0.63%0.28%
Jun 202629%19.4%8.6%35.4%4.7%2.1%0.52%0.23%
Jul 202630.4%24.9%11.1%24.9%5%2.7%0.67%0.3%
Aug 202633.8%22.6%15.1%18.5%5.5%3%1.1%0.27%
Sep 202630.2%24.6%20.2%16.5%4.9%2.7%0.66%0.24%

How has the Ariat and Blundstone comparison changed over the last 12 months?

3 findings
  • Ariat was ahead of Blundstone in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ariat’s share of searches among work boot brands worldwide moved from 20% to 30.2%, and its estimated monthly branded searches held steady at 673K.
  • Across the 12 months ending September 2026, Blundstone’s share of searches among work boot brands worldwide moved from 20% to 20.2%, and its estimated monthly branded searches moved from 673K to 450K.

How did search popularity change for work boot brands worldwide in September 2026?

2 changes

  1. In September 2026, Blundstone overtook Oliver to rank 3rd among work boot brands worldwide, with 20.2% of the searches.

  2. In September 2026, Ariat lost share of searches among work boot brands worldwide, from 33.8% to 30.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ariat’s and Blundstone’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ariat

1 branded search term

  • ariat

Blundstone

1 branded search term

  • blundstone

How the Brand Demand Index is measured

Other head-to-heads among work boot brands

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