How popular isRed Wing in search?
In August 2026, there were an estimated 450K branded searches for Red Wing worldwide which is down 70% over the last 11 months. Red Wing holds 25.1% estimated Share of Search among work boot brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Ariat37.5%
- Red Wing25.1%
- Oliver20.5%
Blundstone16.8%- Caterpillar0.13%
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Which work boot brands compete with Red Wing?
Share of Search by month for Ariat, Red Wing, Oliver, Blundstone. The figures are in the table below the chart.
View monthly share of search table
| Month | Ariat | Red Wing | Oliver | Blundstone | Caterpillar |
|---|---|---|---|---|---|
| Oct 2025 | 21.4% | 47.6% | 9.6% | 21.4% | 0.09% |
| Nov 2025 | 26.3% | 39.4% | 7.9% | 26.3% | 0.08% |
| Dec 2025 | 27.6% | 41.4% | 8.3% | 22.7% | 0.07% |
| Jan 2026 | 20.1% | 54.5% | 9% | 16.4% | 0.07% |
| Feb 2026 | 26.9% | 40.3% | 14.7% | 18% | 0.12% |
| Mar 2026 | 18.8% | 62.5% | 10.3% | 8.4% | 0.08% |
| Apr 2026 | 28.4% | 42.2% | 19% | 10.4% | 0.1% |
| May 2026 | 38.7% | 25.9% | 21.2% | 14.1% | 0.14% |
| Jun 2026 | 31.3% | 20.9% | 38.3% | 9.4% | 0.11% |
| Jul 2026 | 33.3% | 27.2% | 27.2% | 12.2% | 0.15% |
| Aug 2026 | 37.5% | 25.1% | 20.5% | 16.8% | 0.13% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.5% | 673K | +22.4% | +4.2 points | |
| 2, moved from 3rd to 2nd | 25.1% | 450K | 0% | -2.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.5% | 368K | -18.2% | -6.7 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 16.8% | 301K | +49.8% | +4.6 points | |
| 5, held 5th | 0.13% | 2.4K | 0% | 0 points |
1.Ariat
37.5%
Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.2 points.
2.Red Wing
25.1%
Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.Oliver
20.5%
Moved from 2nd to 3rd. 368K estimated branded searches, -18.2% vs prior month. Share -6.7 points.
16.8%
Held 4th. 301K estimated branded searches, +49.8% vs prior month. Share +4.6 points.
0.13%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Red Wing and its closest rivals
How has branded search demand for Red Wing changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Red Wing worldwide fell from 1.5M to 450K.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among work boot brands worldwide decreased from 47.6% to 25.1%.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among work boot brands worldwide peaked at 62.5% in March 2026 and was lowest at 20.9% in June 2026.
- Across the 11 months ending August 2026, Red Wing fell from 1st to 2nd among work boot brands worldwide.
How did search popularity change for work boot brands worldwide in August 2026?
5 changes
In August 2026, Blundstone gained estimated Share of Search among work boot brands worldwide, from 12.2% to 16.8%.
In August 2026, Ariat gained estimated Share of Search among work boot brands worldwide, from 33.3% to 37.5%.
In August 2026, Oliver lost estimated Share of Search among work boot brands worldwide, from 27.2% to 20.5%.
In August 2026, Red Wing lost estimated Share of Search among work boot brands worldwide, from 27.2% to 25.1%.
Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Red Wing compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Boots | 4th of 6 | 5.2% | Show ranking |
| Safety boots | 2nd of 6 | 19% | Show ranking |
| Work boot brands | 2nd of 5 | 25.1% | Shown above |
How is Red Wing measured?
Brandwave collects information about searches that people make online using Red Wing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- red wing
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