Blundstone vs Red Wing:Which is more popular by branded search?
In August 2026, Red Wing had more branded searches than Blundstone among boots worldwide. Red Wing was estimated to have 450K branded searches compared to Blundstone’s 301K, and held a 5.2% Share of Search versus Blundstone’s 3.5%. These are worldwide searches for English-language branded terms.
Follow Blundstone vs Red Wing and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Blundstone or Red Wing?
Compare the boots people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Red Wing, Blundstone. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Dr. Martens | Red Wing | Blundstone | Sorel |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 19.5% | 13.1% | 8.7% | 3.9% | 1.4% |
| Nov 2025 | 59.5% | 17.9% | 12% | 5.4% | 3.6% | 1.6% |
| Dec 2025 | 58.8% | 17.7% | 11.9% | 6.5% | 3.6% | 1.6% |
| Jan 2026 | 47.5% | 21.3% | 14.2% | 11.6% | 3.5% | 1.9% |
| Feb 2026 | 44.5% | 24.4% | 16.3% | 9% | 4% | 1.8% |
| Mar 2026 | 31.3% | 20.9% | 17.2% | 25.6% | 3.4% | 1.5% |
| Apr 2026 | 29.3% | 29.3% | 19.6% | 16% | 3.9% | 1.8% |
| May 2026 | 36.7% | 30% | 20% | 7.4% | 4% | 1.8% |
| Jun 2026 | 36.2% | 29.7% | 19.8% | 8.9% | 4% | 1.5% |
| Jul 2026 | 37.1% | 30.3% | 20.2% | 7.5% | 3.3% | 1.5% |
| Aug 2026 | 47.1% | 25.8% | 17.3% | 5.2% | 3.5% | 1.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Blundstone and Red Wing comparison changed over the last 12 months?
3 findings
- Red Wing was ahead of Blundstone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Blundstone’s estimated Share of Search among boots worldwide moved from 3.9% to 3.5%, and its estimated monthly branded searches moved from 673K to 301K.
- Across the 11 months ending August 2026, Red Wing’s estimated Share of Search among boots worldwide moved from 8.7% to 5.2%, and its estimated monthly branded searches moved from 1.5M to 450K.
How did search popularity change for boots worldwide in August 2026?
2 changes
In August 2026, Red Wing lost estimated Share of Search among boots worldwide, from 7.5% to 5.2%.
Estimated monthly branded searches for Blundstone worldwide fell 55.3% over 11 measured months, from 673K to 301K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Blundstone’s and Red Wing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blundstone
1 branded search term
- blundstone
Red Wing
1 branded search term
- red wing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.