How popular isBlundstone in search?
In September 2026, there were an estimated 450K branded searches for Blundstone worldwide which is down 33.1% over the last 12 months. Blundstone holds 4.2% estimated Share of Search among boot brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
UGG57%
Timberland20.9%
Dr. Martens17%
Blundstone4.2%
Redback0.56%
Merrell0.38%
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Which boot brands compete with Blundstone?
Share of Search by month for UGG, Timberland, Dr. Martens, Blundstone. The figures are in the table below the chart.
View monthly share of search table
| Month | UGG | Timberland | Dr. Martens | Blundstone | Redback | Merrell |
|---|---|---|---|---|---|---|
| Oct 2025 | 59% | 21.6% | 14.5% | 4.3% | 0.39% | 0.17% |
| Nov 2025 | 65.3% | 19.7% | 10.8% | 3.9% | 0.24% | 0.09% |
| Dec 2025 | 63.7% | 19.2% | 12.8% | 3.9% | 0.28% | 0.1% |
| Jan 2026 | 54.5% | 24.4% | 16.3% | 4% | 0.44% | 0.24% |
| Feb 2026 | 49.4% | 27.1% | 18.1% | 4.4% | 0.6% | 0.4% |
| Mar 2026 | 42.5% | 28.4% | 23.2% | 4.7% | 0.77% | 0.51% |
| Apr 2026 | 35.1% | 35.1% | 23.4% | 4.7% | 0.95% | 0.78% |
| May 2026 | 39.8% | 32.5% | 21.7% | 4.4% | 0.88% | 0.88% |
| Jun 2026 | 39.7% | 32.5% | 21.7% | 4.4% | 0.88% | 0.88% |
| Jul 2026 | 40.1% | 32.7% | 21.8% | 3.6% | 0.89% | 0.89% |
| Aug 2026 | 49.7% | 27.2% | 18.2% | 3.7% | 0.6% | 0.6% |
| Sep 2026 | 57% | 20.9% | 17% | 4.2% | 0.56% | 0.38% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57% | 6.1M | +49.6% | +7.3 points | |
| 2, held 2nd | 20.9% | 2.2M | 0% | -6.4 points | |
| 3, held 3rd | 17% | 1.8M | +22% | -1.2 points | |
| 4, held 4th | 4.2% | 450K | +49.5% | +0.5 points | |
| 5, moved from 6th to 5th | 0.56% | 60.5K | +22.2% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 0.38% | 40.5K | -18.2% | -0.2 pointsmoved from 5th to 6th |
1.
57%
Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +7.3 points.
20.9%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -6.4 points.
17%
Held 3rd. 1.8M estimated branded searches, +22% vs prior month. Share -1.2 points.
4.2%
Held 4th. 450K estimated branded searches, +49.5% vs prior month. Share +0.5 points.
5.
Redback0.56%
Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share 0 points.
6.
Merrell0.38%
Moved from 5th to 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Blundstone and its closest rivals
Every comparison with Blundstone
15 comparisons
- Blundstone vs Dr. Martens
- Ariat vs Blundstone
- Blundstone vs Clarks
- Blundstone vs Red Wing
- Blundstone vs Timberland
- Blundstone vs UGG
- Blundstone vs Oliver
- Blundstone vs Bogs
- Blundstone vs Sorel
- Blundstone vs Hunter
- Blundstone vs Redback
- Blundstone vs Steel Blue
- Blundstone vs Timberland PRO
- Blundstone vs Merrell
- Blundstone vs Caterpillar
How has branded search demand for Blundstone changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blundstone worldwide fell from 673K to 450K.
- Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among boot brands worldwide peaked at 4.7% in April 2026 and was lowest at 3.6% in July 2026.
How did search popularity change for boot brands worldwide in September 2026?
6 changes
In September 2026, UGG gained estimated Share of Search among boot brands worldwide, from 49.7% to 57%.
In September 2026, Blundstone gained estimated Share of Search among boot brands worldwide, from 3.7% to 4.2%.
In September 2026, Timberland lost estimated Share of Search among boot brands worldwide, from 27.2% to 20.9%.
In September 2026, Dr. Martens lost estimated Share of Search among boot brands worldwide, from 18.2% to 17%.
In September 2026, Redback rose from 6th to 5th among boot brands worldwide.
In September 2026, Merrell fell from 5th to 6th among boot brands worldwide.
Where does Blundstone compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dress boots brands | 6th of 7 | 3.8% | Show ranking |
| Boots | 5th of 6 | 4% | Show ranking |
| Boot brands | 4th of 6 | 4.2% | Shown above |
| Safety boots | 3rd of 6 | 15.2% | Show ranking |
| Work boot brands | 3rd of 5 | 21.9% | Show ranking |
| Farm boots brands | 2nd of 3 | 31.6% | Show ranking |
| Women's boot brands | 2nd of 4 | 36.8% | Show ranking |
How is Blundstone measured?
Brandwave collects information about searches that people make online using Blundstone’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- blundstone
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Is Blundstone your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.