Women's boot brands:Which are searched most?
Merrell and Ariat share the highest estimated Share of Search among women's boot brands worldwide, at 36.5% and 36.1% in September 2026. These are worldwide searches for English-language branded terms.
Merrell36.5%
Ariat36.1%
Blundstone24.2%
Hunter3.2%
Follow women's boot brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the women's boot brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Merrell, Ariat, Blundstone, Hunter. The figures are in the table below the chart.
View monthly share of search table
| Month | Merrell | Ariat | Blundstone | Hunter |
|---|---|---|---|---|
| Oct 2025 | 32% | 32.6% | 32.6% | 2.9% |
| Nov 2025 | 27.4% | 35.4% | 35.4% | 1.8% |
| Dec 2025 | 25.9% | 39.6% | 32.6% | 2% |
| Jan 2026 | 34.6% | 34.3% | 28% | 3.1% |
| Feb 2026 | 36.7% | 35.6% | 23.8% | 3.9% |
| Mar 2026 | 40.2% | 38.4% | 17.2% | 4.2% |
| Apr 2026 | 41.1% | 39.9% | 14.6% | 4.4% |
| May 2026 | 42.4% | 39.6% | 14.5% | 3.6% |
| Jun 2026 | 45.9% | 39% | 11.6% | 3.5% |
| Jul 2026 | 45.9% | 36.7% | 13.4% | 4% |
| Aug 2026 | 40% | 39% | 17.5% | 3.5% |
| Sep 2026 | 36.5% | 36.1% | 24.2% | 3.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 680K | -1.3% | -3.5 points | |
| 2, held 2nd | 36.1% | 673K | 0% | -2.9 points | |
| 3, held 3rd | 24.2% | 450K | +49.5% | +6.7 points | |
| 4, held 4th | 3.2% | 60.5K | 0% | -0.3 points |
1.
Merrell36.5%
Held 1st. 680K estimated branded searches, -1.3% vs prior month. Share -3.5 points.
2.
Ariat36.1%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -2.9 points.
24.2%
Held 3rd. 450K estimated branded searches, +49.5% vs prior month. Share +6.7 points.
4.
Hunter3.2%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between leading brands
Which brand is most popular in search among women's boot brands worldwide?
4 brands
Merrell and Ariat share the highest estimated Share of Search among women's boot brands worldwide, at 36.5% and 36.1% in September 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Merrell | 32% → 36.5% | 45.9%Jul 2026 | 25.9%Dec 2025 | 3rd → 1st |
| Ariat | 32.6% → 36.1% | 39.9%Apr 2026 | 32.6%Oct 2025 | 1st → 2nd |
| Blundstone | 32.6% → 24.2% | 35.4%Nov 2025 | 11.6%Jun 2026 | 2nd → 3rd |
| Hunter | 2.9% → 3.2% | 4.4%Apr 2026 | 1.8%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among women's boot brands worldwide increased from 32% to 36.5%.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among women's boot brands worldwide increased from 32.6% to 36.1%.
- Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among women's boot brands worldwide decreased from 32.6% to 24.2%.
- Across the 12 months ending September 2026, Merrell’s estimated Share of Search among women's boot brands worldwide peaked at 45.9% in July 2026 and was lowest at 25.9% in December 2025.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among women's boot brands worldwide peaked at 39.9% in April 2026 and was lowest at 32.6% in October 2025.
- Across the 12 months ending September 2026, Blundstone’s estimated Share of Search among women's boot brands worldwide peaked at 35.4% in November 2025 and was lowest at 11.6% in June 2026.
- Across the 12 months ending September 2026, Hunter’s estimated Share of Search among women's boot brands worldwide peaked at 4.4% in April 2026 and was lowest at 1.8% in November 2025.
- Across the 12 months ending September 2026, Merrell rose from 3rd to 1st among women's boot brands worldwide.
- Across the 12 months ending September 2026, Ariat fell from 1st to 2nd among women's boot brands worldwide.
- Across the 12 months ending September 2026, Blundstone fell from 2nd to 3rd among women's boot brands worldwide.
- Across the 12 months ending September 2026, Hunter held steady: its estimated Share of Search among women's boot brands worldwide moved less than 0.5 percentage points.
How did search popularity change for women's boot brands worldwide in September 2026?
3 changes
In September 2026, Blundstone gained estimated Share of Search among women's boot brands worldwide, from 17.5% to 24.2%.
In September 2026, Merrell lost estimated Share of Search among women's boot brands worldwide, from 40% to 36.5%.
In September 2026, Ariat lost estimated Share of Search among women's boot brands worldwide, from 39% to 36.1%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.